Posts Tagged ‘adobe summit’

What do Mattel, Abby Wambach, Cirque Du Soleil, and George Clooney have in common? I’ll wait for you to Google it… Did you come up with the answer? According to John Mellor, Adobe’s VP of Strategy and Business Development, they all are boldly creative in a world driven by data. This is what’s required to make […]

Dr. Tal  Schwartz of Clicktale and Arran Peck  from Ancestry.com discussed how they transformed their experience. He started with a video. The Clicktale product pulls all the information about everything someone does on the site.  It’s an easy integration to the web site.  They also integrate to Adobe Analystics, Adobe Target, and Adobe Experience Manager. […]

As the second day of Summit unfolds, Dan Klco, Perficient’s SME on the street and Senior Solutions Architect for our Adobe Practice, highlights the top three things to watch from Adobe. Check out the video to hear more about: Adobe Experience Manager Mobile Adobe Campaign Hands-on Adobe Lab What amazing things have you seen or […]

Abbie Wombach holds the FIFA record for the most international goals among men and women soccer players. She’s also a two time Olympic Gold Medalist Question: Since you retired you’ve been doing cool things Answer: I’ve been pretty busy.  I traveled around the world talking to FIFA and CEO’s  I want to change the world. […]

Lots of excitement during the first full day of Adobe Summit 2016! Was it just me, or did your brain feel like it couldn’t hold any more information at the end of the day? Among 10,000+ Summit attendees, I was blown away by the announcements and demos during the General Session. Here are the highlights, […]

While Adobe Summit has a wide range of focuses, data seems to be a pretty big emphasis, especially with the the data co-0p and key predictive capabilities.  Hence another analytics session.  This particular one focused on best practices and getting past the basics. He started out with a couple polls, most of the attendees basically […]

Tamara Gaffney, Principal Analyst Adobe Digital Index and R”Ray” Wang, Principal Analyst of Constellation research were ready to make predictions with their big data crystal ball. They took on a variety of topics……….. all digital marketing related of course. Note: Big Data refers to the variety of events in the Marketing Cloud including Adobe Analytics. […]

Jon Bates Group Product Manger Data Science and Machine Learning, gave a session on how to gear up for higher analytics maturity.  Most people have nailed descriptive analytics but are now being pushed to take it to the next level.  Jon wants to provide a vision of what that maturity is. How to do it: […]

It’s about the Adobe Cloud Platform.  The Adobe Marketing Cloud is the most well rounded on the planet. Adobe Digital Index Adobe Digital Economy project: insights from key analytics at a macro level. Brand Rencher is excited to showcase the new changes Will see key changes New interface across all the products Mobile innoveation Data […]

The Adobe Summit 2016 General Session opened Shantanu Narayen, CEO of Adobe, welcoming the crowd.  He gave several examples of success: Deadpool and their social campaign with an irreverent tone.  It led to a huge grossing film Mastercard started their Priceless surprises campaign in digital form Digital Experience has made it easy to book your […]

“I can’t live without my… [fill in the blank].” Many of us might answer smartphone, tablet, eReader, or wearable device (like our smartwatches or FitBits). This rampant proliferation of technology has opened our eyes to the possibilities of customer engagement. It’s no wonder that capitalizing on analytics is a top priority for marketers. According to […]

Creating a top-notch digital experience is essential to competing in today’s fast-paced business environment. In fact, 94% of marketers recognize that improving content creation and delivery processes are key to a great customer experience. Aligning the right people, technology, and funding to create such an experience isn’t an easy task. With the help of a […]