Posts Tagged ‘Adobe Advertising Cloud’

Overcoming the Frustrations of Bidding Automation with AMO

Bidding automation within paid search, while a very exciting opportunity, can be a frustration for advertisers. For advertisers with specific and/or complex bidding needs, tools like Smart Bidding just aren’t flexible enough. Numerous bidding automation tools exist to help companies face these challenges. In a recent blog post, Tania Lau of  Perficient Digital discussed her favorite […]

Adobe Launches Advertising Cloud

Today Adobe announced their newest cloud product – Adobe Advertising Cloud – that promises to unify advertising efforts from non-digital to digital channels. Advertising Cloud is a combination of Adobe’s existing Media Optimizer and recently acquired TubeMogul. Main offerings of the Advertising Cloud include: Search management Automated ad buying Creative optimization Advertising cloud includes the following specific […]