SEO

The ongoing argument of whether to promote a website by optimizing organically or by virtue of paid ads is a struggle every online marketer has to balance. Although agreeing that both methods are important rarely are companies prepared to exercise the synergies between the two. Before we discuss the relationship we should begin with definitions: […]

Well, yes and no. The phrase ‘it takes money to make money’ implies some blind spending.  Blind spending that business people agree to after shiny marketing pitches.  Remember Darren Stevens from Bewitched?  Darren was an Ad guy and (as ad guys had to do back then) worked by this premise.  Darren didn’t have digital billboards […]