SEO

Identifying Poor Quality Sites

WebmasterWorld has a nice thread going about 25 signals of crappy sites. Fribble starts the thread with the notion that we spend a lot of time looking for signals of quality. But it’s also useful to look at the inverse. It’s a pretty good list, and forum members chip in a few other good ideas.
Being aware of these signals can be useful when you are evaluating the merits of web sites for partnering with them. If a site has too many of these negative signals, it may not be worth the trouble to pursue them. While inbound links from third party sites, for the most part (yes I am hedging on this a bit), can’t hurt you, you don’t want to spend your link building energy on things that won’t help you.
After all your time is limited. Of course, look for more than 1 of these signals to tag a site for ignoring, unless they do one of these things in a really egregious manner.

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Eric Enge

Eric Enge is part of the Digital Marketing practice at Perficient. He designs studies and produces industry-related research to help prove, debunk, or evolve assumptions about digital marketing practices and their value. Eric is a writer, blogger, researcher, teacher, and keynote speaker and panelist at major industry conferences. Partnering with several other experts, Eric served as the lead author of The Art of SEO.

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