Identifying Poor Quality Sites

WebmasterWorld has a nice thread going about 25 signals of crappy sites. Fribble starts the thread with the notion that we spend a lot of time looking for signals of quality. But it’s also useful to look at the inverse. It’s a pretty good list, and forum members chip in a few other good ideas.
Being aware of these signals can be useful when you are evaluating the merits of web sites for partnering with them. If a site has too many of these negative signals, it may not be worth the trouble to pursue them. While inbound links from third party sites, for the most part (yes I am hedging on this a bit), can’t hurt you, you don’t want to spend your link building energy on things that won’t help you.
After all your time is limited. Of course, look for more than 1 of these signals to tag a site for ignoring, unless they do one of these things in a really egregious manner.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Eric Enge

Eric Enge is part of the Digital Marketing practice at Perficient. He designs studies and produces industry-related research to help prove, debunk, or evolve assumptions about digital marketing practices and their value. Eric is a writer, blogger, researcher, teacher, and keynote speaker and panelist at major industry conferences. Partnering with several other experts, Eric served as the lead author of The Art of SEO.

More from this Author

Follow Us