Social Media

More brands than ever are doing social media marketing but so many seem less than satisfied with their results. Why are their social media strategies failing? In this episode of Here’s Why, Mark and Eric explain how to build a “flow” that results in social media that connects with your audience. Don’t miss a single […]

Effective Social Media Flows from Strong Brand & Content Sources I speak on social media marketing at a lot of major conferences. Most of my audience and the people I meet at these gatherings are responsible for running the social media for their companies, large or small. As they talk with me, I hear a […]

Google+ has been written off for dead by many observers and social media experts. Indeed, there is no denying that most brands and all but a handful of marketers have abandoned it, if they ever gave it a try in the first place. And yet….Google hasn’t abandoned it. In fact, far from abandoning it, they […]

UPDATE 18 March 2015: Twitter announced today that the rollout of the algorithmic timeline is now complete to all users, and that there have been very few opt-outs. In addition, they report that since introducing the new timeline, they have seen a rise “in things like per-user favorites, retweets, replies, tweets, and daily usage.” UPDATE 10 […]

In the spring of 2015 Google began implementing its recently-renewed agreement with Twitter that gave the search giant full, real-time access to all tweets on Twitter. Here at Perficient Digital we had a unique opportunity to assess how much of a difference this made. We had made before and after “snapshots” of over 133,000 tweets […]

Over the past few years, the FTC has been releasing a series of enforceable guidelines for online advertisers, content producers, and social media users. The guidelines are meant to protect consumers from potential fraud or deceptive practices. Don’t let ignorance of Federal Trade Commission regulations for social media land you in Internet jail! In this […]

It has been quite the journey over our past 49 episodes of Here’s Why. We could not be happier to bring you a special, 50th edition episode. Mark and Eric look back and discuss tips and trends from the past year, as well as taking a look at Here’s Why’s past! The digital marketing landscape […]

Why Isn’t My Content Getting Shared More? The amount of effort you put into a published piece of content does not always correlate to the amount of social shares it ends up getting. It can get frustrating; you put a lot of time and effort in, just to find a small or nonexistent audience. Never […]

On November 10, 2015, about 100 Boston-area marketers, SEOs, and other professionals gathered at a Newton MA restaurant to hear Perficient Digital’s Eric Enge present his insights on “The Future of Digital Marketing and SEO.” The event celebrated the recent release of the third edition of the highly popular book The Art of SEO, published by […]

Autumn Truong is the senior manager of global social media marketing at Cisco. Today’s post is the transcript of an interview in which Mark Traphagen and I spoke with her to learn about what Cisco is doing in social. Eric: Can you provide us with a little background on what Cisco is doing in social […]

Natanya Anderson is the Director of Social Media, CRM, and Customer Care at Whole Foods Market. Today’s post is the transcript of an interview in which Mark Traphagen and I spoke with her to learn about all the cool stuff Whole Foods is doing in social. Eric: Can you discuss the objectives for Whole Foods […]

Social media has become the primary way most people discover and share content. When a piece of content sends social media shockwaves, it must have an impact on its SEO value? Not necessarily. In this episode of Here’s Why, Mark & Eric will discuss why social signals are not the straightforward ranking signal that many […]