Social Media

Unfortunately, search engines don’t put much weight on social media as a provider of reliable ranking signals. But that doesn’t mean social media isn’t important to your SEO strategy. In this episode of the popular Here’s Why digital marketing video series, Mark Traphagen explains how to use social media to increase your chances of earning […]

Good marketing includes careful measurement of your return on investment (ROI). But can you do that for social media? In this episode of our popular Here’s Why digital marketing video series, Mark Traphagen shares what ROI looks like for social media campaigns, and gives tips on what to measure. Don’t miss a single episode of […]

Does social media actually have an effect on SEO? The answer is: it can (but maybe not in the way you think!) In this episode of the popular Here’s Why digital marketing video series, Mark Traphagen reveals three ways you can use social media to enhance your search optimization efforts.  Don’t miss a single […]

Some doubt that social media activity can actually results in sales. But some important research says otherwise. In this episode of our popular Here’s Why digital marketing video series, Mark Traphagen shows data revealing how much consumers rely on social media to make purchasing decisions, and explains how to take advantage of that.  Don’t […]

Revelations of fake followers, fake engagement, and low ROI have rocked the influencer marketing world, and threatened to destroy what not long ago was one of the precious darlings of online marketing. In this episode of the popular Here’s Why digital marketing video series, Mark Traphagen helps you understand what went wrong with influencer marketing, […]

Ever hear of the uncanny valley phenomenon? It’s that odd, uncomfortable feeling we get when something appears very human, but we know it’s not, like an android or an AI-powered chatbot. In this episode of our popular Here’s Why digital marketing video series, Mark Traphagen explains why attempting to personalize your marketing at mass scale […]

Are you gambling all your ad spend on the big players in online advertising? Maybe it’s time to hedge your bets and diversify your spending. In this episode of our popular Here’s Why digital marketing video series, Mark Traphagen reveals that the long-standing hegemony of Google and Facebook for online advertising may be coming to […]

In recent months things got tougher for social media marketers. In an effort to crack down on rampant fraud, fake accounts, and fake news, social networks have restricted or eliminated many actions that marketers used to exploit. In this episode of our popular Here’s Why digital marketing video series, Perficient Digital’s Mark Traphagen claims these […]

Most Facebook business pages seem to be hanging on for dear life these days, and some have already given up. In this episode of our popular Here’s Why digital marketing video series, Perficient Digital’s Mark Traphagen throws your brand page a rope, giving you tips from brand pages that still get huge organic reach on […]

They say everything old is new again. Social media marketing is reeling from the chaos and crisis happening around major social platforms now. Could what SEO experienced a few years ago point the way to the future? In this episode of our popular Here’s Why digital marketing video series, Perficient Digital’s Mark Traphagen explains the […]

For many marketers, Buzzsumo has become the go-to tool for evaluating how content performs on social media. But few know the full power of the site that goes far beyond measuring social engagement. In this episode of the popular Here’s Why digital marketing video series, Perficient Digital’s Mark Traphagen takes you on a whirlwind tour […]

As social networks continue to throttle the organic reach of business accounts, many business owners have either sunk in despair or wasted time shaking their fists or complaining. In this episode of our popular Here’s Why digital marketing video series, Perficient Digital’s Mark Traphagen explains why he thinks we can’t totally blame the social networks […]