SEO

As I wrote about recently, one of the things we need to realize about the web is that content lives forever. An example of this is an old thread at Jill Whalen’s HighRankings Forum (a great forum by the way), which talks about the NoFollow attribute. Note that the posting is dated in January of […]

Seth Godin recently wrote a post titled Building 43. The gist of this post was that it’s a bad idea to best against the webspam team at Google. As reader’s of this blog know, I couldn’t agree more. For Google, the relevance of their search results is a core strategic asset. If Google’s results are […]

One of the questions you see swirling about the forums and blogs these days is whether or not you should noindex your RSS feeds to avoid duplicate content problems. The source of the problem is that RSS feeds are being crawled by the search engines. In addition, many people are now recommending that you include […]

You see the postings in the forums. People talk about their sites going in an out of the index on a regular basis. Their sites go in for 5 days, and they are out for 10. It’s a wrenching experience. In my recent interview with Adam Lasnik, Adam explained that it simply means that Google […]

This is an overview of the day that Google called Searchology (May 16, 2007). In this post, I will cover some of the aspects of the event other than the announcements themselves. This will include a series of pictures from my trip to the Googleplex, with some comments about each one, and what Google seemed […]

May 16th was a fascinating day. I had the pleasure of sitting in on a major press announcement by Google in Mountain View, at an event that Google called “Searchology”. In this announcement, Google announced four significant enhancements to search as we know it: Universal Search: This is the biggie. Now when you use Google’s […]

Tomi J Poutanen is the Senior Director of Product Management, Yahoo! Social Search. Tomi Poutanen directs the product management team overseeing Yahoo’s social search products Yahoo! Answers, del.icio.us, and Yahoo! Bookmarks. He has worked at Yahoo! since the company acquired Inktomi, a Web Search technology provider, in March 2003. While at Inktomi, Poutanen was the […]

I had a great discussion with Tomi Poutanen last week about the future of algorithmic and social search. Tomi identified 3 challenges faced by algorithmic search: The size of the web they are searching and indexing Subjective queries, such as “what’s the best hotel in New York” can’t be addressed by algorithmic search The spammers […]

The following is the transcript of an interview of Mark Lucovsky, a Technical Director of Engineering at Mountain View, California-based Google, Inc. Mark has held this position at Google since November 2004. Before joining Google, Mark was a Distinguished Engineer at Redmond, Washington-based Microsoft Corporation. While at Microsoft, Mark was a founding member and principal […]

Perficient Digital is pleased to announce the publication of the 2007 Web Analytics Shootout – Interim Report. A product of many months of effort (we started on this in October 2006), and can now show data from 7 different web analytics packages running side by side across 4 sites. This allows us to do some […]

What follows is an interview with Adam Lasnik, who is an SEO Strategist at Google. Adam has become extremely well known in the community as a new voice for communications from Google to the webmaster community. Here is his bio: Before there was a public Internet, Adam was e-mailing. Before there was Netscape or Internet […]

Adam Lasnik and I spoke about paid links, duplicate content and more late last week. The paid links conversation was very interesting. One of the things that Adam made clear is that Google is not looking to detect 100% of paid links. Their focus is much more on the links that are being sold for […]