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Comparison of 7 Different Analytics Packages

Perficient Digital is pleased to announce the publication of the 2007 Web Analytics Shootout – Interim Report. A product of many months of effort (we started on this in October 2006), and can now show data from 7 different web analytics packages running side by side across 4 sites.
This allows us to do some very interesting comparisons of all the packages. We also provide a detailed analysis of the results and offer commentary as to what we think it tells us.
One special test we conducted was designed to measure how the deletion of third-party cookies differs from the deletion of first-party cookies. Our analysis shows that this differs by 13%. Check it out.

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Eric Enge

Eric Enge is part of the Digital Marketing practice at Perficient. He designs studies and produces industry-related research to help prove, debunk, or evolve assumptions about digital marketing practices and their value. Eric is a writer, blogger, researcher, teacher, and keynote speaker and panelist at major industry conferences. Partnering with several other experts, Eric served as the lead author of The Art of SEO.

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