SEO

Stefan Weitz is a Director of Search at Microsoft and is charged with working with people and organizations across the industry to promote and improve Search technologies. While focused on Microsoft’s product line, he works across the industry to understand searcher behavior and in his role as an evangelist for Search, gathers and distills feedback […]

OK, I know I have said this several times now, but … The Eric Enge interview series is hereby reborn. With the continuing growth of Perficient Digital, we now have the staff in place to give this the attention it deserves. This means two things: A solid active stream of interviews More attention to the […]

Much attention has been paid to the recent Google algorithm change that Danny Sullivan called the Farmer Update and that Google in a Wired article referred to as Panda. A lot of focus has been paid to the types of sites impacted, and the nature of the signals that Google has available to it to […]

Google does an awesome job in creating new signals for itself. Two recent ones have caught my attention: Google Preview: You can see what this looks like here: Once you enter a search result in, if you click on the magnifying glass you see a preview of the web page before you click through on […]

At the recent Elite Retreat in San Francisco, I had the chance to spend time with Matt Mickiewicz, the founder of SitePoint, 99designs, and Flippa.com. As I learned more about what he has done I thought it would be a great story to share in an interview. The things you can learn from this interview […]

(Updated 6 November 2014) One of the wonderful things about the web is that most of the world’s information is accessible online. Better still, a large portion of the world has access to all of that information. Search engines play a huge role in making it easy to sift through that information and find the […]

One of the big challenges with having a blog while running multiple businesses is coming up with article topics. So today, I am going to formally open this blog up to requested topics. No matter how basic or complicated the question might be, as long as it is about online marketing, I will consider taking […]

I received a request on Twitter from @nsandlin for an article on how to balance on page content between enticing content for users and keyword-rich content for search engines. It’s a great question, and I am going to run with that, but expand it a bit to include my philosophy on how search engines evaluate […]

Today I am releasing an interview that I did with ex-Googler Adam Lewis. Adam worked in a variety of roles within Google, including as an optimization specialist on the AdWords team. Suffice it to say, he knows his stuff! The interview covered a wide range of opportunities for advertisers, including: The “see search terms” feature […]

Pubcon is coming soon – November 8 through 11 in Vegas. Always a good event, with great speakers and keynotes. You can get a 20% discount by using the following coupon code: rc-3479915. Just go and register at the Pubcon website. Hope to see you there!

Back in June Wordtracker announced their new tool: Link Builder. Not long after that, I interviewed Ken McGaffin to learn more about the tool and their partnership with Majestic SEO. You can see a full transcript of the interview with Ken McGaffin here. There are a few things that I find particularly interesting with Link […]

Ken McGaffin is Chief Marketing Officer at Wordtracker. He is an experienced internet marketing consultant and has worked for major pharmaceutical companies, advertising agencies, government bodies, and non-profit organizations. Wordtracker recently announced their new link building tool, Word Tracker Link Builder. This tool is based on the Majestic SEO link database. Interview Transcript Eric Enge: […]