SEO

Rich Answers Are on The Rise! Google’s Rich Answers: What They Are, How They Work, How to Make Them Work for You   As seen in:  

In late July, we saw reports that Wikipedia had seen large drops in traffic. This led some to speculate that this Wikipedia Google traffic loss was because Google was favoring its own properties more, at the expense of Wikipedia. In today’s post, I am going to reveal findings about Google’s results using four different snapshots of rankings […]

Much has changed since the last edition of The Art of SEO was published back in 2009. There is one thing that hasn’t changed however; the complexity of Search Engine Optimization. In this episode of Here’s Why, Mark asks lead author of the book, Eric Enge, what has changed not only in the world of […]

Social media has become the primary way most people discover and share content. When a piece of content sends social media shockwaves, it must have an impact on its SEO value? Not necessarily. In this episode of Here’s Why, Mark & Eric will discuss why social signals are not the straightforward ranking signal that many […]

Have you ever seen those URLs that people sometimes include on their pages, but which are not implemented as physical links? It can be frustrating if someone uses some of your content, and then gives you a citation like that, but it does happen. Did you ever wonder if Google treats those “URL Mentions” as […]

In this episode of Hardcore Marketing (formerly known as Hardcore SEO) Perficient Digital’s Mats Tolander discusses Schema and Structured data. Implementing both are crucial to a sound marketing strategy. As intelligent as search engines are, they only know what information they’re looking at if you tell them what it is. Mats and Eric Enge will […]

On July 27th, Google made another major move related to Google Plus. In the coming months, you will no longer be required to have a Google+ account to use Google’s other services, such as YouTube. Their reasoning is covered in detail in a post by Google VP of Social, Photos & Streams, Bradley Horowitz, called […]

With Google’s crackdown on link spam, many sites have become fearful of linking to any external content. Too many people were succumbing to the temptation to try to game their link profiles to artificially appear more authoritative than they should be. So Google had to do something to clean that up. The unfortunate side effect […]

Giving your site visitors a great user experience can actually result in valuable positive signals for search engines. Providing valuable and unique content to your visitors is key to preventing them from leaving, or bouncing from your site. In this episode of Here’s Why, Mark and Eric will explain what it takes to create a […]

Get caught up! We have updated this study since this was published. See the latest version: Google Indexing to Tweets Appears to Decline. Back on February 4th, 2015, the news broke on a new deal between Google and Twitter, and on May 19th the the new deal went live. Back on February 10, 2015, we took […]

Recently I had a chance to chat with Mariya Moeva, Webmaster Trends Analyst at Google, about the trends Google is seeing that impact the growing importance of mobile apps. (Find out more about Mariya at the end of the interview.) Also, Mariya has provided a handy form for you to ask her questions about mobile apps […]

While ranking high in Google’s result pages will always bring value to your business, sometimes the reputation of the brand matters more to a consumer than only its search result rank. In this episode of Here’s Why, Mark & Eric explain why big brands should focus just as much on brand building as they do […]