SEO

Research reveals new insights into how featured snippets work This new study documents a never before made connection between featured snippets and regular snippets in the search results, as well as a new way to recognize when your site is competing for a featured snippet. I’m also going to detail an advanced process for obtaining […]

Research reveals new insights into how featured snippets work This new study documents a never before made connection between featured snippets and regular snippets in the search results, as well as a new way to recognize when your site is competing for a featured snippet. I’m also going to detail an advanced process for obtaining featured snippets. […]

Search engines like Google want to ensure that the quality of the web pages that show up in their search results are high, and that search engine users will be satisfied with them. If their document (web page) analysis shows strong signals that indicate poor-quality content, it can negatively impact the rankings and visibility of […]

On March 8, 2017, I published the results of our study to see which was smarter, the Google Assistant on Google Home or Alexa on the Amazon Echo. As it happens, we tested Bing’s Cortana, and Apple’s Siri all at the same time. We also tested Google search for reference purposes, since it’s historically been […]

On March 8, 2017, I published the results of our study to see which was smarter, the Google Assistant on Google Home or Alexa on the Amazon Echo. As it happens, we tested Bing’s Cortana, and Apple’s Siri all at the same time. We also tested Google search for reference purposes, since it’s historically been […]

Log file analysis is an important tool in any technical SEO audit and really, any regular analysis where you need to better understand how your site is being accessed and crawled by search engines. What Are Log Files and Why Use Them for SEO? Most web servers maintain a log of all access to a […]

When you hear the word “audit” do you start to sweat and search through shoe boxes for your old receipts? Stop worrying! We’re not talking about a tax audit, just an SEO audit. While it involves a lot of work, an SEO audit can never get you into trouble, and potentially save you from a world of hurt. […]

At our Next10x: Mastering Mobile Digital Marketing conference in Boston this past April, the heads of SEO for three of the best-known brands in the world explained the unique challenges and opportunities for enterprise-level SEO as the world goes increasingly mobile. In this post, I’ll share with you some of those challenges and opportunities, and […]

In order to understand the world around us, and to communicate our understanding to others, we apply schema. That is, we assign things to general classifications, such as animal, vegetable, or mineral. In this episode of our Here’s Why Digital Marketing video series, Eric Enge and Mark Traphagen invite Perficient Digital’s Senior Director of Technical SEO, […]

Featured Snippets in Google Search put your site at the top of the search results. They feature an answer to the searcher’s query with a link to the complete content, and often drive a lot of traffic. Now you can earn them with YouTube videos! Find out how in this video. Don’t miss a single […]

One of the primary jobs of search engine optimization is to help the search engines better understand the content on a website, so that it can serve up the best results for a search query. Related: Learn how search engines work. What Is Keyword Cannibalization? Keyword cannibalization occurs when a site has more than one page […]

Many people assume that Google leverages all of its vast information resources in every way possible. For example, the great majority of people who think about it probably assume that Google uses their Chrome browser as a data source, and in particular, that they use it to discover new URLs for crawling. We decided to put […]