SEO

How Does Google Decide What Features Go on a Search Page? At Pubcon 2017 in Las Vegas, Perficient Digital’s Eric Enge sat down with Google Webmaster Trends Analyst Gary Illyes for an in-depth keynote conversation about recent developments in search and SEO. In this, the first of four video excerpts from that conversation we’ll be […]

Last updated: April 12, 2019 – Pagination: Where would we be without it? If you’re running an eCommerce site of virtually any size, you almost certainly use pagination to organize your products. From eCommerce giants like Amazon and eBay to smaller niche brands, pagination is an essential component for both user experience and for search […]

SOS! Your organic search traffic has hit an iceberg and is sinking fast…what do you do now? DON’T PANIC! In this episode of our popular Here’s Why digital marketing video series, Perficient Digital’s Eric Enge explains why having an SEO triage plan in place can help you locate the problem’s source fast and take the right […]

Imagine a world where you had a digital personal assistant that you could access with voice commands from wherever you are through any internet-connected device, and it would handle all of your online interactions for you as you move about from home to the car to work and beyond. This world is becoming a reality, […]

Imagine a world where you had a digital personal assistant that you could access with voice commands from wherever you are through any internet-connected device, and it would handle all of your online interactions for you as you move about from home to the car to work and beyond. This world is becoming a reality, […]

YouTube is owned by Google. But when you do the same search on both, you often get entirely different rankings for videos. It’s almost like one is a Mac and one is a PC! In this episode of our popular Here’s Why digital marketing video series, Eric Enge reveals the results of a study he […]

Semantic search has revolutionized the way search works. What is it, and how does it affect SEO? In this episode of the popular Here’s Why digital marketing video series, Perficient Digital’s Eric Enge explains some of the distinctiveness of semantic search and why it has made search easier for users. Don’t miss a single episode […]

Read my new study titled: The Argument for AMP: Lessons from 10 Case Studies. In it, you’ll see what I learned from talking with 10 companies that implemented AMP on most or all of their site pages to try to improve their performance in Google search for mobile users. I also handcrafted AMP versions of […]

It’s hard enough for human judges to figure out something like whether or not America actually has talent. So how can a massive machine like Google figure out what humans will recognize as quality content? In this episode of our Here’s Why digital marketing video series, Perficient Digital’s Eric Enge explains why Google is able […]

Web server log files can yield a wealth of valuable information for the savvy SEO. In this episode of our popular Here’s Why digital marketing video series, Perficient Digital’s Eric Enge explains why log files are so valuable for SEO analysis. Don’t miss a single episode of Here’s Why. Click the subscribe button below to […]

Have you amped your site up to the next level of mobile web speed delivery, Google AMP? In this episode of our popular Here’s Why digital marketing video series, Perficient Digital’s Eric Enge explains what Google AMP is, and covers the pros and cons of implementing it for your website. Don’t miss a single episode […]

Most senior executives in large enterprises have many tradeoffs to make when allocating budget. There are so many priorities to be addressed, such as organizational needs, infrastructure improvements, this quarter’s revenue, next quarter’s revenue and so on. How does SEO fit into that complex mix of priorities? Further, many senior executives assume that Google should […]