SEO

At the May 2019 Google I/O event, Google Search and Google Assistant officially announced support and a new Google Search Console enhancement report for FAQ structured data. The FAQ schema.org markup is meant for Frequently Asked Question pages that contain all questions and answers on a single page. Adding it can create a FAQ rich […]

User experience is becoming a part of SEO, but why does Google want to use it as a signal in their algorithm? In this episode of the award-winning Here’s Why digital marketing video series, Brian Weiss explains how Google is using user experience to rank pages.  Don’t miss a single episode of Here’s Why. Click the subscribe […]

It’s widely known that links are a ranking factor, but is that still really important in SEO? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge explains why links remain critical to successful SEO and shares tips to get links to your websites.  Don’t miss a single episode of Here’s Why. […]

We started with the theory that blogs are used as publishing platforms on many sites where they don’t make sense. The reason for this theory is that the majority of content published in blogs is evergreen content – and that two main components of a blog don’t work well with evergreen content. These components are: […]

The world of SEO is full of misconceptions and myths. Anyone can claim they’re a search expert and publish any theory, and then call it the latest, greatest search (or SEO) technique. Chasing these wild ideas can be a major waste of time, or worse, harmful to your business. On August 8, 2019, Eric Enge (General […]

Google makes numerous search algorithm updates each year. Those updates may affect our sites’ ranking one way or the other. But do we really know how? In this episode of the award-winning Here’s Why digital marketing video series,  Barry Schwartz, Search Engine Land’s News Editor, together with Eric Enge, explains different kinds of Google updates and why […]

Recently, I reached out to a number of enterprise SEOs to poll them on the biggest issues that they face. Participants included senior SEO people from Fortune 500 companies and other large enterprises. The question was free-form, so each person was allowed to submit whatever they saw as their biggest issue. I then mapped their […]

Google made an interesting announcement at Google I/O in early May 2019: they now prefer responsive sites more than mobile subdomains, and dynamic serving. In this episode of the popular Here’s Why digital marketing video series, Google’s Martin Splitt joins Eric Enge and explains why Google now prefers responsive sites. Splitt shares some key metrics […]

Google made several announcements at Google I/O in early May of 2019 about search and SEO. Images were one of the topics mentioned during the announcement. In this episode of the popular Here’s Why digital marketing video series, Google’s Martin Splitt joins Eric Enge and explains how visual search is vital to SEO and why […]

User experience is becoming a part of SEO, but why does Google want to use it as a signal in their algorithm? In this episode of the award-winning Here’s Why digital marketing video series,  Brian Weiss explains how Google is using user experience to rank pages.  Don’t miss a single episode of Here’s Why. Click the […]

You’ve heard that content is king, but today, content is more important than ever. Here’s why. Content is king. It’s still king and it hasn’t really changed. And today, I’m going to show you three case studies that will show you that content is more king than it’s ever been.  Don’t miss a single […]

ADA compliance and web accessibility are more serious than you likely know. Consider this scenario: You or one of your clients suddenly receives a letter stating that the website you administer is not ADA compliant and you’re facing litigation. Facing litigation? Now what! The best course of action is to proactively review your website for […]