Digital Marketing

YouTube is owned by Google. But when you do the same search on both, you often get entirely different rankings for videos. It’s almost like one is a Mac and one is a PC! In this episode of our popular Here’s Why digital marketing video series, Eric Enge reveals the results of a study he […]

The relationship brands have with their customers is becoming more and more complex. Constantly changing technology, shifts in how customers interact with your brand, and the role that brands play in our everyday lives translates into brand behavior that doesn’t always meet customer expectations. Aligning your brand to your customer’s expectations is priceless. However, if […]

You’ve just spent a good amount of time and resources to making an organizational system change that will make work easier and more efficient. The only problem now is getting people off the legacy systems and onto the new one without too much strain. Change is hard, but it doesn’t have to be. With video […]

Will Eric be able to guess under which of the three cups Mark has hidden the ball? More importantly for you as a content marketer, why does Mark believe the most effective content can be characterized by just three marks? In this episode of our popular Here’s Why digital marketing video series, Mark explains his […]

When we’re approached to create a video for our clients, one of the first questions we always tackle is “How long should it be?” Video length is important for so many reasons—how many viewers actually click on the video in the first place, how many watch it all the way through, the impact of your […]

There is an “advertising rule of seven” that claims a consumer has to see your advertisement seven times before they convert. As a marketer, it may feel as if you have to put out a message every seven minutes until a consumer converts. The bottom line is that it is not enough to pop up […]

So, you have a quantitative and qualitative tool on your website. Great!  Now what?  What do you do with a plethora of numbers, percentages, heatmaps and visitor responses?  You start digging, analyzing, and uncovering what’s happening on your website.  But how do you go about this? Here’s are some key Do’s and Don’ts for how to […]

Semantic search has revolutionized the way search works. What is it, and how does it affect SEO? In this episode of the popular Here’s Why digital marketing video series, Perficient Digital’s Eric Enge explains some of the distinctiveness of semantic search and why it has made search easier for users. Don’t miss a single episode […]

Now that you’ve learned how to detect issues regarding data quality, it is equally important to maintain a high standard of quality to avoid future issues. Welcome to part 3 of this analytics series, where we will discuss the best practices and preventive measures for maintaining relevant data, so you can successfully identify trends and […]

Late last year, I found myself in San Diego sitting with a few colleagues in a massive event space. We were about to witness the first keynote of a creative conference called Adobe MAX. Define “massive”? Okay, I’m fairly confident the majority of the attendees were present for this particular talk in the conference schedule, […]

Read my new study titled: The Argument for AMP: Lessons from 10 Case Studies. In it, you’ll see what I learned from talking with 10 companies that implemented AMP on most or all of their site pages to try to improve their performance in Google search for mobile users. I also handcrafted AMP versions of […]

Starting October 4th, Google is allowing themselves to spend up to twice the campaign daily budget on any particular day. Advertisers can’t opt out, either. The intention is “to help you reach your advertising goals, like clicks or conversions.” Google can now better accommodate the unexpected ups-and-downs of traffic on a day-to-day basis to help […]