Digital Marketing

Interesting developments at Flickr and Yahoo! web search. Based on Flickr Interestingness data that the service has been collecting, Yahoo! Web Search is now showing Flickr thumbnails of the most popular photos of popular landmarks when these landmarks are searched on by users. Here are some examples: Machu Pichu Eifel Tower Great Wall of China […]

Perficient Digital is pleased to announce the publication of the 2007 Web Analytics Shootout – Interim Report. A product of many months of effort (we started on this in October 2006), and can now show data from 7 different web analytics packages running side by side across 4 sites. This allows us to do some […]

Aaron Wall offers up some good thoughts on why Most Web 2.0 Companies will Fail. His discussion focuses on the leverage they seem to lack. He ends the post with “The reason most Web2.0 companies will fail is that they are creating entire companies based around a feature to another product while having no market […]

What follows is an interview with Adam Lasnik, who is an SEO Strategist at Google. Adam has become extremely well known in the community as a new voice for communications from Google to the webmaster community. Here is his bio: Before there was a public Internet, Adam was e-mailing. Before there was Netscape or Internet […]

Adam Lasnik and I spoke about paid links, duplicate content and more late last week. The paid links conversation was very interesting. One of the things that Adam made clear is that Google is not looking to detect 100% of paid links. Their focus is much more on the links that are being sold for […]

Yesterday I attended the MAGS 2006 Conference, put on by the Magazine Association of the Southeast. The conference was attended by a wide range of Southeast US-based publishers. Some of the publishers in attendance were quite sizable publishers, such as Rodale. I spoke on the topic of SEO, and the session was well received. The […]

Search Engine Strategies in New York was once again a good show. It seems to have grown again this year, and I always enjoy the opportunity to catch up with different people in the biz. Here are & major impressions I have following the show: There is really so much opportunity out there. New things […]

The following is the transcript of an interview of Steve O’Brien, VP Internet Solutions Marketing for Unica, and co-writes a blog with Rand Schulman of Unica. Steve is responsible for driving Unica’s success in the online marketing space. With over 20 years of management experience in the technology industry, Steve’s career includes director and VP-level […]

The following is the transcript of an interview of Rajat Mukherjee, product lead for Google’s Custom Search Engines project. Dr. Rajat Mukherjee is a group product manager on the search team at Google, Inc., working on several products, including Google Custom Search. Prior to joining Google, Rajat was senior director of product management, Yahoo! Search […]

My blog will be post free for the next week (as will contributions from me to Search Engine Watch). I am on a real (I mean real) vacation, and all blogging activity will shut down here until the week of the 23rd. Try not to miss me too much! Well OK, try to pretend that […]

Yesterday I attended the Podcast Optimization session at SES in NY. Chris Sherman was moderating and speakers were Amanda Watlington, Daron Babin, and Rick Klau, all of which provided very engaging presentations. It was a great and informative session, and here are some highlights from it: Market The Podcast marketplace is expanding rapidly Feedburner is […]

The following is the transcript of an interview about vertical search engines with Ask.com’s Gary Price. Gary is a renowned expert in search, particularly structured data search, and a respected leader within the search, library and education communities. In addition to his former position on the editorial team at Search Engine Watch, Price is the […]