Digital Marketing

Key Interview Points In this interview with Danny, we delve deeply into Google+, Facebook, Twitter, Social signals in search, and the value of a holistic approach to Internet marketing. There was just too much in this one for me to summarize everything in the key interview points below, so consider these a bit of a […]

In 2009, President Obama created the new governmental position of Federal Chief Information Officer. As the world’s largest single buyer of IT products and facing ever-increasing fiscal deficits, the United States government was in need of effective, cost-conscious leadership and Vivek Kundra stepped in to take over the role of Federal CIO. His “cloud-first” policy […]

As a social media specialist, I have a professional obligation to jump on board when a new platform launches. But I was skeptical of Google+. Did I really need a new social presence? I was already experiencing a little personal-brand social fatigue. But while researching Google+, something amazing happened—the circles got me. I couldn’t stop […]

Although understanding your bias is important to effectively analyzing a situation, the first step in improvement is to identify your problem. What motivates you to make a change? The key to innovation is desire: the desire to do something better, faster or more easily. Consider the following thoughts on innovation: “Discontent is the first necessity […]

Bruce, currently president of Bruce Clay, Inc; has operated as an executive with several high-technology businesses, and comes from a long career as a technical executive with leading Silicon Valley firms, and since 1996 in the Internet Business Consulting arena. Bruce holds a BS in Math and Computer Science and also has his MBA from […]

This morning I read an interesting article by Scott Anthony called “How Iteration-itis Kills Good Ideas” in which the author details an experience he had at a company whose system and culture were accidentally stifling creativity. “We never see any good ideas,” lamented a senior executive. “People bring us ideas. But they just don’t have any […]

Key Interview Points I am going to keep the summary of the key points short in today’s interview. Tiffany’s responses bring new clarity to the reconsideration request process. Here is what Matt Cutts Tweeted about the interview: Read on and enjoy! Interview Transcript Eric Enge: Thanks for taking the time to address our questions! Tiffany […]

The first movie I saw that wasn’t a cartoon was The 10 Commandments. I think I was about nine or 10. There were slaves, pharaohs, parting seas, and the bizarre yet compelling sight of Edward G. Robinson in a striped headcloth with an asp on his forehead snarling, “I give you a God of GOLD.” […]

Just recently came across this comic and had to laugh. University web sites are notorious for not providing key information for their primary users. What’s on your home page, and is it the most relevant information for your audience or is it what your business wants to place there?

According to the Project Management Institute, in 2007 61% of all “IT” projects failed or were halted before completion. In 2008, more than 75% of all projects exceeded budgets by 30%. All too frequently, IT projects fail to meet customer or user expectations. There are many risks inherent with creation in an enterprise IT environment: […]

Key Interview Points As you can see from her bio, Mona has a great deal of expertise in pay per click marketing. We decided to chat about the various types of Ad Extensions for Google AdWords. What makes these interesting is that they can drive a significant increase in click-through rates for your ads. Here […]

Key Interview Points I really enjoy speaking with Vanessa about search because of her perspective about how to do things. As readers of mine know, I am a fan of the trite old way of doing it – producing a great web site, making it search friendly, and then promoting it well. Vanessa is truly […]