Digital Marketing

As famed theoretical physicist Stephen Hawking once said, “Intelligence is the ability to adapt to change.” And while he was most likely discussing mankind’s need to adapt to an ever changing environment, a similar sentiment can be applied to the always evolving world of social media. While Facebook continues to be the dominant force, a […]

Key Points from Interview with Paul Yiu Tons of discussion in here about how social media can impact search results. While the author authority discussion is near the end I am going to highlight it first here (Twitter was the specific social network discussed), because there is a LOT of confirmation of how author authority […]

With baseball Spring Training upon us, I personally think the industry should make it a requirement for every media planner to hit the sunny skies of Florida (or that other Spring Training location out west) just like what the Big Hitters, the Gamers, and the Golden Glove winners are doing right now. Not for a […]

Over the last 24 hours, AdWords has been blowing my mind. It started yesterday when I learned that Google is giving users the opportunity to block PPC ads from specific domains in their search results. Last year, Google gave the ability to block specific search results and sites but much of this was changed with […]

Hollywood has left an indelible mark on our society – and on content marketers, too. After all, it’s where some of the most distinctive and memorable content strategies are born. In my recent article, “Brand Storytelling Lessons You Can Steal from Hollywood,” I look at three unique tactics for generating interest in your product and […]

Anyone in digital marketing has heard about SEO, or Search Engine Optimization. If you’re new to SEO, chances are you’ve been told the goal of SEO is to figure out how to achieve an optimal ranking on Google for a specific keyword. Why is this important? For one, typing keywords into search engines, like Google, […]

You can’t change who you are but you can change your behavior. And sometimes, through consistency of habit, changes in how you act can truly alter who you become. It’s no secret, as a culture we’re up against it when it comes to healthcare. People are living longer and the big time baby boom is […]

What negative commentary from unsatisfied constituents is so often directed at politicians, across party lines or affiliations? They made empty promises. I read a blog post this morning by Seth Godin where he discusses a simple equation for customer satisfaction. Customer Satisfaction = (What you get) – (What you were hoping for) Anytime this equation […]

When I first read about Google’s latest algo update, penalizing websites for being “top heavy” with advertisements, I thought it was contradictory considering AdWords ads are known to take up a large majority of above-the-fold results when searching Google. This is especially true when looking over the past couple of years; Google has given PPC […]

Key Points from Interview with Frederick Vallaeys ValueTrack is the AdWords feature that allows advertisers to tag their URLs with parameters. The resulting URL can then be used within the advertiser's own tracking systems. Too many advertisers settle for global level reporting and do not look further. Even if your top level metrics are OK, […]

A few months have passed now since Google announced it is going to hide search referral data for Google searchers who are logged into their private account. This has meant facing more and more visits associated to the value, “(not provided)” when searching for visits by keyword in Google Analytics. …Organic visits by keyword that […]

I came by copywriting by way of creative writing. And even worse—via poetry. In my interview for the copywriter position, I explained to my future boss that having a Master’s degree in poetry made me uniquely qualified to be a digital marketing copywriter because, after all, weren’t both genres focused on the economical use of […]