Digital Marketing

Now its time to cover the access of customized fields using the Sitecore’s API; we will see how a couple of classes help to set, read or even remove the fields in user profile. Regardless the need that pushes you to add new fields to Sitecore users, you can rely in Sitecore User Profile Templates […]

Humans have a tendency to “code-switch” — to adjust the language we use to communicate based on who we’re talking to, and what we’re talking about. We all do it, and always have, but when we spend time with social media it can become a problem. Suddenly we have to be much more conscious of […]

The Gartner Portals, Content & Collaboration Summit 2013 had a great session delivered by Ian Finely called “Ten Mobile Apps that are Changing the World.”  The session delibertly skips the common known apps such as Facebook and Twitter.  Here is the list – only 9 apps were presented but some were categories of apps: The […]

Okay, you have a great product: it’s innovative and unique, it works swell, it’s high quality, and purchasers and industry professionals love it. But it’s a premium purchase. So, the selling argument for this product had better be good. Built in the USA to last a lifetime, the product rightly just plain costs a bundle […]

Every week over 50,000 households in the United States share their purchases with the National Consumer Panel. Wielding a special laser scanner, these Americans capture the UPC codes of all food and apparel bought and brought into their homes. They even mark down their gas fill-ups, vending machine impulses, and afternoon coffee splurges. All of […]

Eric Enge had the opportunity to interview Lane Shackleton, a Google and YouTube Product Manager about best practices for succeeding on YouTube. Jump below the image for the Key Points and then complete interview transcript. Key Points Virality is not the only measurement of success. Producing consistent videos that garner solid viewership is a big […]

Yesterday Google released a statement on their Chromium blog that they are creating a new rendering engine based on Webkit called Blink. I encourage everyone to go and read the big news. This is clearly big news for web developers, as another rendering engine on the market means more browser variance to keep in mind when […]

“Video memes” and “viral videos” often get rolled into one, but there’s a big difference between the two. A viral video is a single video passed around online and viewed by millions, while a video meme inspires new videos that replicate, remix, spin-off, or imitate the original. To top it all off, every meme is […]

I recently had the privilege of going to South By Southwest in Austin, Texas this year. It was an amazing experience, and I learned a great deal about the industry. As a first-timer for the conference though, here are a few things I picked up during the week:

For years now Matt Cutts has been dishing out helpful advice and insights from the mind of Google to webmasters through the Google Webmaster Help YouTube channel.  Typically theses short Q&A style videos provide a quick answer in less then 5 minutes so you can pick up a new tip and continue on your merry […]

Content management systems (CMS) are powerful tools that can simplify the management of content and workflow for complex websites. They ease the process of creating, editing, and relating web content quickly—without the need for a developer or engineer to perform these tasks. With so many content management systems out there, the chances are likely, that […]

Today, Perficient announced it was named the 2012 Google North America Deployment Partner of the Year. The award recognizes the Perficient team for their expertise in enterprise search and the many successful implementations of the Google Search Appliance (GSA) platform across all industries, including solutions for pharmaceutical, e-commerce and software companies. From the press release, […]