Digital Marketing

How Do People Use Facebook? In this survey we polled 325 users to learn about the ways they are using Facebook. We don’t pretend that this represents the entire population, and it certainly does not represent the largest user profiles on Facebook or any business pages. This is intended as a sampling of 325 randomly […]

Back on November 23rd, I put up a post asking people for their best holistic SEO tips, and this led to a very interesting side discussion about the online fate of women who change their names when they get married. My basic reaction to all this is “C’mon Google, this is something you’ve gotta fix!” […]

Written by Luke Cerny I recently had the pleasure of attending Pubcon 2013 in Las Vegas, where my brain was jam packed with a plethora of awesome internet marketing information – a lot of it directly relating my role in managing search engine marketing campaigns. One session, however, stood out from the others – it challenged […]

Written by Brad Martell FULL DISCLOSURE Ok, first off full disclosure I’m a 46 year-old white male and I’m acknowledging that this particular piece of demography may have contributed to my tone on this blog.  Recently I found myself in what I consider to be heaven on earth, or at least one of my personal all-time […]

Written by Jay Ratkowski If you printed every blog post about content strategy, you could build a paper stairway to the moon.  Unfortunately, most of these posts simply advocate creating bulk content and are extremely thin on the strategy aspect.  What’s worse, is there is an abundance of content marketers trying to make a rather questionable […]

Written by Erin Heffernan Understanding the roles digital marketing channels play and how they interact with each other throughout the sales cycle are key components in gaining valuable insights to showing the value added to client-side or agency-led search engine marketing campaigns. As search engine marketers, we can sometimes become overly focused on the last click, […]

Some of the discussions in this Hangout on Air event were just priceless. It took place at 4 PM ET yesterday, and Danny shares some fantastic stuff on Hummingbird, social signals in search, and more. The following link will take you to my post on Google Plus about the event, and this contains the full […]

Melody Smith Jones, project manager at Perficient, is visiting her hometown of Cincinnati today and wrote a blog post on Procter and Gamble and the change in the digital marketing landscape. It is these two things that my city is known for, P&G and digital marketing, that bring me to my next point: digital marketing […]

Written by Jay Ratkowski There’s a bottomless well of articles out there predicting the future of Google.  Most of them are written by SEOs, so they talk about things like semantic search, personalization, social integration, etc.  Basically, they talk about how search queries and results will work in the future. While this stuff is interesting […]

Because technology is now a key tool that enables marketing, the CMO – CIO worlds have collided, requiring enhancements to collaboration not only among those two groups, but also across the organization. But what is it that has changed, and what are these new challenges that we face? What’s changed? The business is directing the technology budget. CIOs […]

This morning I was lucky enough to attend PubCon’s keynote speaker, Matt Cutts. Cutts is the head of Google’s web spam team. He is the guy who makes changes to the Google engine and algorithm working to provide quality and relevant websites to its searchers. If your organization has a website, you are well aware […]

Having recently come from the retail side of the world, I’ve been involved in a lot of debates around 3rd party marketplaces and the pros and cons of Amazon. Ebay never seemed to get its fair share of attention during these conversations, but that seems to be changing, and changing fast. E-commerce execs and marketing […]