Digital Marketing

Great products sell.  When in a store and you see terrific product design, and when you see that the product exudes quality and clearly has the features that you desire – you buy it. About 65% of people are mainly visual learners, in that they easily pick up information with their eyes. The web and E-Commerce […]

Digital marketing is typically divided into three major areas: Paid media, Earned media and Owned media. Paid media involves any traffic medium that is paid for, like paid search ads or display ads. Owned media is the channel that the company owns. For example, the company website, social media accounts, or any publications they put […]

As a connoisseur since childhood of pretty much anything with the phrases “Making-of” or “Behind the Scenes” in the title, I find a well-structured Kickstarter campaign to be essentially irresistible. The appeal for me lies not just in the act of helping something I want to see exist become a reality, but also in the […]

2013 proved to be the year of where keyword data died, the knowledge graph exploded, and link building became a bad word. With major algorithm updates like Penguin and Panda rolling out constantly and brand new algorithms like Hummingbird in full force, digital marketing has truly changed forever. Here’s a look into what you can […]

Disclaimer: I take every opportunity I can to talk about my dog. I have a dog named Payton who is allergic to just about everything and eats a dog food prescribed by her vet as a result. Prescription dog food isn’t cheap, but I have found a great website (that I will refer to as […]

Written by Jay Ratkowski Easily the most common rhetoric I hear in the PPC world is that display advertising doesn’t work.  Not that it’s overpriced, or there is too much suspicious activity – but that it flat out does not work. Surprise! Those working in an agency setting disagree.  To be honest, I am a big […]

Written by Karen Van Ert When given focus, email has the opportunity to bring in 20% of your on-line revenue with an extremely efficient ROI.  Plus, if you’re spending time on Paid and Organic search, and not focusing on email, you’re leaving a lot of return visitor revenue on the table. Yes, there’s effort needed from […]

Written by Rachel Howe Back in October, Google announced a fantastic update to Google +: Vanity URLs. This now allows the ability for users to create custom URLs that are easier to remember (like google.com/+ZeonSolutions). In order to claim your vanity URL, you must meet the following criteria: Have a profile photo At least 10 followers […]

In late October, a co-worker, Matt Mager, and I flew out to the City by the Bay, San Francisco, to attend HTML5DevConf. While I have been to other conferences before, most of the ones I’ve attended have been put on by the jQuery Foundation or associated groups. I was excited to step outside the jQuery world […]

In today’s post, we are going to review the data we (Perficient Digital) have assembled on the potential for Facebook activity to impact Google rankings. This is a follow up to the prior study we did to evaluate if Google uses Google+ Shares as a ranking factor. Let’s dig in! Google Visibility into Facebook Likes […]

By now, you’ve probably started seeing people’s faces show up in Google’s search engine result pages and understand that these rich snippets are a product of Google Authorship. Though there are many different ways to claim your Authorship, we’ve found that the three methods detailed below are the fastest and most effective.

Let’s face it. Adwords is a great platform to get in front of targeted consumers, but not every company has the luxury of a large budget to spend over a wide audience. Some of us need to be very particular in where our money goes. This can be quite tricky and hard to determine the […]