Digital Marketing

UPDATED 20 May 2014: See the “Matt Cutts: Author Rank Comes Into Play” section below for a new statement from a Google representative. *   *   *   *   * Danny Sullivan: You say you are not using anything like an AuthorRank now. Why not use “AuthorRank” in the future? Would it not […]

I know you’ve heard of this little thing called SEO – search engine optimization – and you know you should be doing it for your website, but you might be wondering: where do I start? There are so many things you could be doing to optimize your site but you don’t know how the strategies […]

Is the physical store dead in retail? Absolutely not. However, it is safe to say that the future of brick and mortar retailing will look very different as the physical store undergoes an incredible metamorphosis. The ongoing consumarization of digital services and experiences is poised to take over the in-store experience for retailers. According to Retail Systems […]

by Karen Van Ert A little background on me…. I’ve spent the majority of my career managing large internal marketing, UX/UI and content teams, and the companies I’ve worked for fully supported me building internal teams over outsourcing – in fact they pushed for it. At my last gig, I started with six very bright, […]

Written by Zach Dumke Well, since this is my first blog post I don’t really know how to start this.  Hi, my name is Zach Dumke and I am the SEM Intern here.  I am a senior at the University of Wisconsin-Milwaukee.  It was a dream come true when I found out I received this […]

If you haven’t found the perfect Valentine for the techie in your life, there’s no need to worry. We’ve created the perfect card to express your feelings.   (tweet this)     (tweet this)     (tweet this)      (tweet this)      (tweet this)

Major League Soccer (MLS) is active on many social media networks, including Google Plus, Facebook, Twitter, Instagram, Foursquare, and YouTube. That is a lot of territory to cover, but the engagement level in all these networks is high. To learn more about MLS’ strategy, I caught up with Director of Social Media for MLS, Amanda […]

      UPDATE 28 August 2014: Google has no completely removed Authorship rich snippets from search results. For details see our Search Engine Land article. UPDATE 28 July 2014: As of about a month ago, Google has removed all author photos from non-personalized search. Qualified content can still get an author byline in the search results. […]

Our third Retail Tech Trend of 2014 is the continuing endeavor to know everything about everything with analytics and big data. Retail has led the way in leveraging shopper and shopping data for greater customer-centricity, and the combination of staggering growth in available data and maturing of the analytics infrastructure will conspire for even sharper insights. […]

2013 was a big year for the industry, as well as for Perficient Digital, and me personally. So much happening so fast, and it looks like the pace will only accelerate going forward. With this post, I want to take a moment and review the top posts (based on total social media “events”), that I […]

Earlier this year, Google had launched +Project Glass contest and offered a unique opportunity to experience Google Glass in-person. I entered into the contest as well and my submissions can be found here. Approximately eight thousand winners were selected and I was not one of them. Recently, I received an email from “Glass Support” with an invitation to […]

Read any digital marketing blog or publication and you’ll probably come away thinking that “content” is the holy grail of all online business. Whether you’re in search, social or you’re a wear-every-hat kind of marketer, the reputable thought leaders in the space will be sure to give you an ear-full about how content’s the new […]