Digital Marketing

Rich Answers Are on The Rise! Google’s Rich Answers: What They Are, How They Work, How to Make Them Work for You As seen in:     UPDATE: See our latest study on rich answers in search, including new insights on featured snippets. Back in February of this year, we published a study showing how […]

Over the last several years, the digital marketing revolution has moved outward from B2C brands into the B2B companies. This wave of change has seen massive changes in retail and the death of numerous brands that were not able to compete in the new digitized landscape. Consumer’s increased expectations are now affecting B2B interactions, and companies […]

Rich Answers Are on The Rise! Google’s Rich Answers: What They Are, How They Work, How to Make Them Work for You   As seen in:  

The term “Millennial” has both positive and negative connotations. Whatever your feelings towards them are, you need to pay them both attention and respect if your marketing plan has any chance of success, especially considering they are on the verge of being part of the largest transfer of wealth in history. In today’s episode of […]

Autumn Truong is the senior manager of global social media marketing at Cisco. Today’s post is the transcript of an interview in which Mark Traphagen and I spoke with her to learn about what Cisco is doing in social. Eric: Can you provide us with a little background on what Cisco is doing in social […]

Building relationships with influencers can help take your marketing efforts to a new level. However, if you try to rush the process you run the risk of coming off as spammy and insincere. In this episode of Here’s Why, Mark and Eric will explain why influencer relationships matter, how to obtain them, and how to […]

In today’s marketing landscape, content is king. Content, however, is also everywhere. This means that producing content that truly stands above the rest becomes harder and harder each passing day. Mark and Eric are here to help. In this episode of Here’s Why, they will explain how to implement a content marketing plan that will […]

With EasyBlog, you can be assured of quality blogging with the following features: Drag and Drop Blocks Add elements to your blog with a simple drag and drop element blocks. Blog now, post later You can compose a blog now, suffer temporal writer’s block, save and write again, later. Social media sharing Automatically post into […]

Natanya Anderson is the Director of Social Media, CRM, and Customer Care at Whole Foods Market. Today’s post is the transcript of an interview in which Mark Traphagen and I spoke with her to learn about all the cool stuff Whole Foods is doing in social. Eric: Can you discuss the objectives for Whole Foods […]

Many social media platforms tend to come and go with their hyperbolic claims of being the “next big thing.” The term “game changer” also tends to be thrown around pretty loosely; getting attached to whatever the latest and greatest platform happens to be at the time. While the new live video host known as Blab […]

In late July, we saw reports that Wikipedia had seen large drops in traffic. This led some to speculate that this Wikipedia Google traffic loss was because Google was favoring its own properties more, at the expense of Wikipedia. In today’s post, I am going to reveal findings about Google’s results using four different snapshots of rankings […]

Perficient has been covering broad digital transformation trends for a while, and the Consumer Markets team here at Perficient wanted to highlight how the principles of digital transformation apply specifically to brands and retailers. In the last entry in our “Digital Transformation in Retail” series, we outlined the underlying drivers to explain why digital transformation […]