Digital Marketing

Make no mistake—this week’s announcement of an Adobe/Demandware partnership is a pretty big deal for online retailers. In the words of Demandware VP Tom Griffin: By integrating best-in-class rich content authoring and creation with best-in-class enterprise commerce, we can provide a single, unified solution for all consumer touchpoints. At the same time, retailers can optimize […]

Abbie Wombach holds the FIFA record for the most international goals among men and women soccer players. She’s also a two time Olympic Gold Medalist Question: Since you retired you’ve been doing cool things Answer: I’ve been pretty busy.  I traveled around the world talking to FIFA and CEO’s  I want to change the world. […]

It’s the second day of Adobe Summit and the second general session focused more on the personal side of the Experience Wave Adobe highlighted on the first day. John Mellor, VP Strategy and Business Development, began the session. He introduced Donny Osmond to start. John and the audience sang a song from Mulan.  The concept: […]

Lots of excitement during the first full day of Adobe Summit 2016! Was it just me, or did your brain feel like it couldn’t hold any more information at the end of the day? Among 10,000+ Summit attendees, I was blown away by the announcements and demos during the General Session. Here are the highlights, […]

Tamara Gaffney, Principal Analyst Adobe Digital Index and R”Ray” Wang, Principal Analyst of Constellation research were ready to make predictions with their big data crystal ball. They took on a variety of topics……….. all digital marketing related of course. Note: Big Data refers to the variety of events in the Marketing Cloud including Adobe Analytics. […]

It’s about the Adobe Cloud Platform.  The Adobe Marketing Cloud is the most well rounded on the planet. Adobe Digital Index Adobe Digital Economy project: insights from key analytics at a macro level. Brand Rencher is excited to showcase the new changes Will see key changes New interface across all the products Mobile innoveation Data […]

The Adobe Summit 2016 General Session opened Shantanu Narayen, CEO of Adobe, welcoming the crowd.  He gave several examples of success: Deadpool and their social campaign with an irreverent tone.  It led to a huge grossing film Mastercard started their Priceless surprises campaign in digital form Digital Experience has made it easy to book your […]

The latest ad extension you may start seeing on the Bing network is the social extension, which directs users to the business’s social accounts or to promoted conversations and hashtags. The intent is to help advertisers drive more followers to their social channels. As social marketing becomes more popular as an effective targeting strategy, businesses are […]

Featured in the Moz Top 10 for March 2016 UPDATE: 23 September 2016 – Google announced today that Penguin 4.0 is rolling out. Recently Perficient Digital’s Eric Enge and I conducted a Virtual Keynote live online with Google Webmaster Trends Analyst Gary Illyes (@methode on Twitter). You can watch the entire event or read a full […]

Test. Adapt. Personalize.  With the recent announcement of the Google Analytics 360 Suite, Google promises easy-to-use experimentation with Google Optimize 360. Aimed to help optimize and personalize customer experiences from device to device, this product could very well be the game-changer we have all been waiting for.  When combined with the rest of the 360 Suite, […]

If your business is using online marketing, you need staff who are well-informed on all aspects of SEO. In this episode of Here’s Why, Eric and Mark explain why you need an organized SEO learning program, and help get you started on setting one up.     Don’t miss a single episode of Here’s Why. […]

Rel=Canonical Video Tutorial Script Hey everybody, today I am going to explain how to implement a rel=canonical link, and when you should use it. Let’s start with the benefits of implementation. A Rel=Canonical link is intended to help you deal with certain types of duplicate content problems. The concept is to place this link on […]