Here’s Why Videos

In recent months things got tougher for social media marketers. In an effort to crack down on rampant fraud, fake accounts, and fake news, social networks have restricted or eliminated many actions that marketers used to exploit. In this episode of our popular Here’s Why digital marketing video series, Perficient Digital’s Mark Traphagen claims these […]

Most Facebook business pages seem to be hanging on for dear life these days, and some have already given up. In this episode of our popular Here’s Why digital marketing video series, Perficient Digital’s Mark Traphagen throws your brand page a rope, giving you tips from brand pages that still get huge organic reach on […]

George has another harebrained scheme, but he needs to get Jerry’s cooperation for it to work. Can he sell it to Jerry? Was getting Kramer involved a good idea? (Is it ever?) That gang may never work together well, but your digital marketing channels must for you to succeed. In this episode of our popular […]

More choice seems like it would always be better, but too many options can actually paralyze your customers into indecision and reduced satisfaction. In this episode of our popular Here’s Why digital marketing video series, Perficient Digital’s Mark Traphagen explains the paradox of choice, and how marketers can turn it from a negative to a […]

The villagers caught a black hat SEO and brought him to the wise knight for trial. Let’s be thankful that SEO methods have come a long way since the ancient times of search engines! In this episode of the popular Here’s Why digital marketing video series, Perficient Digital’s Eric Enge gives evidence that SEO has […]

Like a good student, many of the popular digital personal assistants, devices such as Google Assistant, Amazon Alexa, Siri, and Cortana, are getting better and better at answering our questions. But just how good are they, and why does it matter to search marketers? In this episode of our popular Here’s Why digital marketing video […]

They say everything old is new again. Social media marketing is reeling from the chaos and crisis happening around major social platforms now. Could what SEO experienced a few years ago point the way to the future? In this episode of our popular Here’s Why digital marketing video series, Perficient Digital’s Mark Traphagen explains the […]

In some ways, getting ranked in Google search is like being a contestant in our imaginary “Who Is Most Relevant?” game show. It’s often not enough just to build a single great page with the “right answer.” You have to show Google that your site is relevant for the topic in which you want to […]

For many marketers, Buzzsumo has become the go-to tool for evaluating how content performs on social media. But few know the full power of the site that goes far beyond measuring social engagement. In this episode of the popular Here’s Why digital marketing video series, Perficient Digital’s Mark Traphagen takes you on a whirlwind tour […]

Matching up a keyword with what Google thinks users want to see for that keyword can seem like magic. But you don’t have to be a wizard to figure it out. In this episode of the popular Here’s Why digital marketing video series, Perficient Digital’s Eric Enge explains why understanding user intent is the first […]

On a modern ship, the captain controls the vessel with voice commands to the engine room. Thanks to voice-enabled devices such as smartphones and smart speakers, we can control our homes, get information, and perform many tasks with voice, too. In this episode of the popular Here’s Why digital marketing video series, Perficient Digital’s Eric […]

Some major publishers and eCommerce sites gave up early on AMP because of its limitations at the time. In this episode of our popular Here’s Why digital marketing video series, Perficient Digital’s Eric Enge busts four persistent myths about AMP that shouldn’t keep you from taking advantage of its incredible speed for mobile page delivery. […]