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Mark Traphagen and Eric Enge on 3 Content Marketing Priorities You Should Implement NOW

Why Three Priorities Should Guide Your Content Marketing – Here’s Why #211

Content marketing is a complicated and relatively young practice. What really matters to achieve success? In this episode of the award-winning Here’s Why digital marketing video series, Mark Traphagen gives you the three top priorities to get ROI from your content strategy.  Don’t miss a single episode of Here’s Why. Click the subscribe button below to […]

Mark Traphagen and Eric Enge on Why You Must Publish Frequently (But Keep Quality High!)

Why You Must Publish Frequently (But Keep Quality High!) – Here’s Why #210

One of the age-old debates in SEO is whether or not it matters how much content you publish or how frequently. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge shows evidence that having more content can be an advantage, but you must never sacrifice quality to get there.  Don’t miss a single episode […]

Mark Traphagen and Eric Enge on These 3 Elements Are Critical for Content Marketing Success

Why These 3 Elements Are Critical for Content Marketing Success – Here’s Why #209

What are the most essential elements necessary for a successful content marketing campaign? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge reveals how to win at content marketing. Don’t miss a single episode of Here’s Why. Click the subscribe button below to be notified via email each time a […]

Mark Traphagen and Eric Enge on Why Your SEO Should Include a User Needs Analysis

Why Your SEO Should Include a User Needs Analysis – Here’s Why #208

In 2018 Google seemed to be rewarding sites with depth and breadth of content more than ever. Does your site measure up? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge explains why a user needs analysis can reveal content gaps that are hurting your SEO and show you how […]

Mark Traphagen and Eric Enge on Why Ranking Content Quality Analysis (RCQA) Can Sharpen Your Keyword Research

Why Ranking Content Quality Analysis (RCQA) Sharpens Your Keyword Research – Here’s Why #207

Which keywords should get first priority in your SEO campaigns? Which will bring the quickest wins (and which will be the biggest challenges)? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge explains how a Ranking Content Quality Analysis can help you answer those questions and shows you how to […]

Mark Traphagen and Eric Enge on Why Social Media Partnership Building Is Powerful

Why You Should Be Building Social Media Partnerships- Here’s Why #206

We know we should use social media to promote our content and engage with our customers, but what about strategic partnerships? In this episode of the award-winning Here’s Why digital marketing video series, Mark Traphagen explains why building strategic partnerships that can boost our brand and energize our content may be one of the best investments […]

Mark Traphagen and Eric Enge on Social Media Builds Your Brand SEO

Why Social Media Builds Your Brand SEO – Here’s Why #205

Can the way people talk about your brand online actually affects the things Google will rank you for? In this episode of the award-winning Here’s Why digital marketing video series, Mark Traphagen explains how Google might use mentions of your brand in social media to discover more of what your brand is about.  Don’t […]

Mark Traphagen and Eric Enge on Why Social Media Creates Link Building Opportunities

Why Social Media Creates Link Building Opportunities – Here’s Why #204

Unfortunately, search engines don’t put much weight on social media as a provider of reliable ranking signals. But that doesn’t mean social media isn’t important to your SEO strategy. In this episode of the popular Here’s Why digital marketing video series, Mark Traphagen explains how to use social media to increase your chances of earning […]

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Why Google’s Search Quality Raters Guidelines Matter to Content Marketers – Here’s Why #203

Google publishes regular updates to its Search Quality Raters Guidelines. What should content marketers take from them? In this episode of the popular Here’s Why digital marketing video series, Mark Traphagen explains what the guidelines are and how their recommendations can help you do better content marketing.  Don’t miss a single episode of Here’s […]

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Why User Discovery Experience Is Now Vital to SEO – Here’s Why #202

Google is no longer just a search engine; it’s a discovery engine as well. The question for brands and sites today is: are you worth discovering? In this episode of the popular Here’s Why digital marketing video series, Eric Enge explains what a discovery engine is and why SEOs should be optimizing not just for […]

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Why Content Marketing Works (and How) – Here’s Why #201

More companies than ever are using content marketing, but do we have any proof that it actually works? In this episode of our award winning Here’s Why digital marketing video series, Mark Traphagen shares some interesting stats from a study that show just how effective content marketing can be in bringing in and retaining customers. […]

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Why You Too Can Earn Valuable Featured Snippets – Here’s Why #200

Google featured snippets boost your page above all the search results for a query, and they can drive significant traffic to your site. The good news: there are concrete steps you can take to make your content more likely to earn a featured snippet. In this episode of our popular Here’s Why digital marketing video […]

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