Here’s Why Videos

It’s not hard to find tricks and hacks that can temporarily overcome shrinking organic reach as social media site algorithms get stingier. But is it a good idea? In this episode of our Here’s Why digital marketing video series, Perficient Digital’s Mark Traphagen explains why hacking social media algorithms isn’t a good long-term strategy for […]

Poor Sir Laurence O’Bliviay! As an actor, he lives for press mentions, but his agent can’t find any. Are you tracking your brand mentions online? Do you know what others are saying about your company? Are you effective at getting media and influencers to talk about you? In this episode of the popular Here’s Why […]

Did you know you could be cannibalizing the SEO effectiveness of your site’s important keywords? In this episode of our Here’s Why digital marketing video series, Art of SEO lead author Eric Enge helps you understand what keyword cannibalization is, how to detect it, and why it matters for your SEO. Don’t miss a single […]

Metadata is easy to ignore, but it actually can help your pages get more clicks. In this episode of our Here’s Why digital marketing video series, Art of SEO lead author Eric Enge helps you understand metadata and why it matters for your SEO. Don’t miss a single episode of Here’s Why. Click the subscribe […]

It turns out that the traditional marketing and sales funnel is no longer a complete picture of how people decide what to buy and whom to buy from in the digital age. In this episode of our popular Here’s Why digital marketing video series, Perficient Digital’s Mark Traphagen explains the missing piece in the equation […]

Most Facebook Page owners complain about being forced to “pay to play” to get their content seen. But could it be a blessing in disguise? In this episode of the popular Here’s Why digital marketing video series, Perficient Digital’s Mark Traphagen reveals a little-known extra benefit of regular use of Facebook paid promotion. Don’t miss […]

Subdomains, subfolders, or microsites: which is best for organizing the content of your website? In this episode of our Here’s Why digital marketing video series, Perficient Digital’s Mark Traphagen asks Eric Enge to cover the pros and cons of each, especially from an SEO perspective. Don’t miss a single episode of Here’s Why. Click the subscribe button […]

It’s getting easier all the time to do the things we want to do with our smartphones by talking to them, instead of typing in commands. But how comfortable are people with using voice commands, especially out in public? In this episode of our popular Here’s Why digital marketing video series, Perficient Digital’s Mark Traphagen asks […]

Most guides to optimizing your videos for YouTube search cover the basics of video titles, descriptions, and tags. But do you know the most powerful YouTube ranking signal of all? In this episode of our Here’s Why digital marketing video series, we explain why optimizing for just one often overlooked factor can blow up the reach of your […]

Style is the sauce that makes the dish when it comes to effective writing, but many marketers ignore it or at least fail to make use of it. In this episode of the popular Here’s Why digital marketing video series, Perficient Digital’s Mark Traphagen explains why developing a proper style is key to making sure […]

Why is Mark running with scissors? Well, you never know when they might come in handy! Same thing with your content that never went viral; it too may be “handier” than you think. In this episode of our popular Here’s Why digital marketing video series, Mark and Eric explain why authoritative, quality content can become very […]

There’s a time and a season for everything, even for your social media posts. In this episode of our Here’s Why digital marketing video series, Mark and Eric explain why social media studies may not actually give you your best times to post on social media, and how you can find the real best times for yourself. […]