Here’s Why Videos

Semantic search has revolutionized the way search works. What is it, and how does it affect SEO? In this episode of the popular Here’s Why digital marketing video series, Perficient Digital’s Eric Enge explains some of the distinctiveness of semantic search and why it has made search easier for users. Don’t miss a single episode […]

At State of Search 2017 in Dallas, Eric Enge and I performed, for the first time anywhere, a live, on-stage episode of their popular Here’s Why digital marketing video series. We took the State of Search audience “Back to the Future” to emphasize how devices like Google Home are already changing the way people search. As […]

It’s hard enough for human judges to figure out something like whether or not America actually has talent. So how can a massive machine like Google figure out what humans will recognize as quality content? In this episode of our Here’s Why digital marketing video series, Perficient Digital’s Eric Enge explains why Google is able […]

Web server log files can yield a wealth of valuable information for the savvy SEO. In this episode of our popular Here’s Why digital marketing video series, Perficient Digital’s Eric Enge explains why log files are so valuable for SEO analysis. Don’t miss a single episode of Here’s Why. Click the subscribe button below to […]

Have you amped your site up to the next level of mobile web speed delivery, Google AMP? In this episode of our popular Here’s Why digital marketing video series, Perficient Digital’s Eric Enge explains what Google AMP is, and covers the pros and cons of implementing it for your website. Don’t miss a single episode […]

In order to find the right prospects with the right message, marketers need to be able to run fast, efficient tests and experiments. In this episode of our Here’s Why digital marketing video series, Perficient Digital’s Mark Traphagen explains why Facebook advertising is an ideal laboratory for marketing experimentation. Don’t miss a single episode of […]

Featured snippets can rocket search results for your site to the very top of search, but how do you earn them? Is Google giving us any clues? In this episode of the popular Here’s Why digital marketing video series, Perficient Digital’s Eric Enge reveals startling new research that shows how Google telegraphs in advance which […]

In the internet age, buying decisions are made across many micro-moments. In this episode of our Here’s Why digital marketing video series, Perficient Digital’s Mark Traphagen explains what a micro-moment is, and why understanding how to be present in them can make all the difference to your marketing. > Don’t miss a single episode of […]

If you’re a content marketer, you probably wouldn’t send zombies to spread your brand’s message! You work too hard at building your own reputation so that others will trust what you create and share on social media. But a new study reveals that the reputation of your audience among their followers may be even more […]

Google gets more complex and sophisticated with each passing year, and yet many still want to believe that there are “magic bullet” hacks or tricks that are simple ways to get higher search rankings. In this episode of our Here’s Why digital marketing video series, Perficient Digital’s Eric Enge tells you why! Don’t miss a […]

Can the most loyal fans of your brand actually become a barrier to expanding the reach of your content? In this episode of the popular Here’s Why digital marketing video series, Perficient Digital’s Mark and Eric explain why you need to find ways to break through the fan barrier, and offer some tips on how […]

Many marketers assume that social media is a search ranking factor for Google, and some even believe they’ve seen proof. In this episode of our Here’s Why digital marketing video series, Perficient Digital’s Mark and Eric explain why it is highly unlikely that social is a direct ranking signal, but also how social is useful […]