Content Marketing

The term “Millennial” has both positive and negative connotations. Whatever your feelings towards them are, you need to pay them both attention and respect if your marketing plan has any chance of success, especially considering they are on the verge of being part of the largest transfer of wealth in history. In today’s episode of […]

In today’s marketing landscape, content is king. Content, however, is also everywhere. This means that producing content that truly stands above the rest becomes harder and harder each passing day. Mark and Eric are here to help. In this episode of Here’s Why, they will explain how to implement a content marketing plan that will […]

With EasyBlog, you can be assured of quality blogging with the following features: Drag and Drop Blocks Add elements to your blog with a simple drag and drop element blocks. Blog now, post later You can compose a blog now, suffer temporal writer’s block, save and write again, later. Social media sharing Automatically post into […]

While almost anyone can call themselves a “content marketer” just by creating content, not everyone should be one. Simply starting and maintaining a blog is a tremendous undertaking. And really, unless you have an area of expertise to cover, your content will probably get lost in the endless glut of the over-saturated world of content […]

With Google’s crackdown on link spam, many sites have become fearful of linking to any external content. Too many people were succumbing to the temptation to try to game their link profiles to artificially appear more authoritative than they should be. So Google had to do something to clean that up. The unfortunate side effect […]

[su_note note_color=”#fafafa”]I recently had to import various data sets as items into Sitecore. There are many tools one can use but I wanted something very simple, something readily available, and yet something powerful and flexible enough to build a reusable component. I figured I would use Sitecore Powershell Extensions.[/su_note] For a treasure hunt we need […]

Today’s world of content marketing is becoming more and more crowded by the day. Big brands like Amazon and Yahoo are now content producers, as well as countless advertisers and marketers. So while the barrier of entry to content marketing is low, being able to stand out from the crowd becomes harder and harder every […]

As the business world becomes more and more digital and impersonal, companies can really benefit from adding a touch of humanity to their transactions. Domino’s Australia has been experimenting with personalizing their deliveries. In this episode of Here’s Why, Mark & Eric discuss how your company can benefit from a simple dose of humanity. Don’t […]

While getting links for SEO purposes is a very important part of your overall content marketing strategy, it is not the most important part. In this episode of Here’s Why with Mark & Eric, they explain what your content marketing priorities should really be. Don’t miss a single episode of Here’s Why. Click the subscribe […]

When two complementary brands create content together, also known as “collaborative content,” the outcome can be mutually beneficial and goals can be reached that would not have been possible without working together. Big brands Playboy and Red Bull created some collaborative content recently with great success. One of the biggest benefits of co-producing content is […]

While your personal brand is important, it should not be your only focus, or even your first priority. Mark Traphagen had a lengthy conversation with Copyblogger’s Brian Clark recently, someone who most would say has a very strong personal brand. Brian explained that you have to put your audience first. Be their hero and your […]

At ClickZ Live New York, Playboy’s Robin Zucker spoke about “Getting Real With Native: Making Branded Content Programs Work.” Her session focused on how to create high-quality branded authentic content that serves the need of promoting a brand — without having any advertising or promotional component to it at all. Robin is Senior Vice President of Marketing, […]