Here’s Why is a series dedicated to bringing you the most current and relevant developments in the world of digital marketing. For 52 episodes, Mark and Eric have lent their expertise to make these videos both fun and informative. For the very first time, they welcome a guest; but not any old guest, a very, […]
Content Marketing
Here’s Why Some Content Goes Viral – Here’s Why #52
Most people assume that viral content is a matter of luck. Luck can play a part. Sometimes a piece of content happens to coincide with a relevant news event or it happens to get in front of the right influencers, and zoom, off it goes. But in reality, there are certain commonalities that most viral […]
Here’s Why You Need to Know FTC Regulations – Here’s Why #51
Over the past few years, the FTC has been releasing a series of enforceable guidelines for online advertisers, content producers, and social media users. The guidelines are meant to protect consumers from potential fraud or deceptive practices. Don’t let ignorance of Federal Trade Commission regulations for social media land you in Internet jail! In this […]
Why Your Content Isn’t Getting Links – Here’s Why #49
In the last episode, Eric and Mark told you why your content wasn’t getting the amount of shares that you would ideally like it to get. In this episode, they continue with the theme but shift their focus from shares to links. It can be hard to predict what content really takes off and drives […]
Why Your Content Isn’t Getting Shared – Here’s Why #48
Why Isn’t My Content Getting Shared More? The amount of effort you put into a published piece of content does not always correlate to the amount of social shares it ends up getting. It can get frustrating; you put a lot of time and effort in, just to find a small or nonexistent audience. Never […]
Why Your Guest Post Pitches Are Failing – Here’s Why #47
Are your pitches to guest post on publishing sites falling flat? Are you trying many different approaches with the same, negative results? Have no fear! Eric and Mark are here to turn your content marketing pitches around! In this episode of Here’s Why, the guys will tell you when and how to pitch, but not […]
Why Influencers Aren’t Paying Attention to You – Here’s Why #46
Forming strong relationships with influencers can become the backbone of an effective content marketing plan. However, while you might find yourself trying and trying to get the attention of one, the influencer can still ignore you. In this episode of Here’s Why, Mark and Eric will help you find out why your efforts are going […]
To branch or not to branch? Part II
In my previous post we talked about the major purpose for which the branch templates were originally invented: create different kinds of hierarchies in one click. We covered one of the cases: page hierarchy. Now let’s have a look at another case. Renderings Hierarchy (Case II) Another type of the hierarchy that is often created […]
To branch or not to branch? Part I
Once a upon a time we were creating a website using Sitecore. We met in the conference room and started pretty peacefully. We were peaceful when were discussing how many page types we would need, we were still peaceful when we were talking what rendering we would have on each page type, and then… Someone […]
Why Google Authorship Might Return – Here’s Why #43
Google Authorship was originally a way for online authors and publishers to link their content to their Google+ profiles so that Google could more readily associate their content with them. The added benefit of this experiment was that authors were given a rich snippet. A rich snippet provided the author’s image and byline and appeared […]
Why You Should Be Picky About Where You Guest Post – Here’s Why #42
Creating a sound guest posting strategy is crucial to any content marketing or SEO plan. However, guest posting on as many many domains as possible not only does not help your SEO, but can actually hurt it. Less is really more with guest posting. You want less low-quality domains, and more high-quality content going out […]