Generative AI

In this episode of “What If? So What?”, Jim Hertzfeld sits down with Wally Burchfield, former senior executive at GM, Nissan, and Nissan United, to explore what’s driving transformation in the automotive industry and beyond.   Wally’s perspective is clear: in a world obsessed with automation and data, the companies that win will be the ones that stay […]

Optimizely has always been synonymous with experimentation. Its platform empowers organizations to test, learn, and optimize digital experiences with precision. Now, with the integration of agentic and generative AI, Optimizely is taking that mission further — helping teams not only run smarter experiments but also act on insights faster and more confidently.  Forrester’s report, The Impact […]

Sitecore has long positioned itself as a leader in composable digital experience platforms, offering flexibility and scalability for organizations looking to tailor their tech stacks. As AI becomes a central force in experience delivery, Sitecore is embedding agentic and Generative AI capabilities to help brands personalize at scale, streamline operations, and empower practitioners.  Forrester’s report, The […]

In modern cloud infrastructure development, writing Terraform code manually can be time-consuming and error-prone—especially for teams that frequently deploy modular and scalable environments. There’s a growing need for tools that: Allow natural language input to describe infrastructure requirements. Automatically generate clean, modular Terraform code. Integrate with cloud authentication mechanisms. Save and organize code into execution-ready files. This model bridges the […]

Justin Racine, Principal of Unified Commerce Strategy at Perficient, was recently featured on the Wholesale Change podcast hosted by Jonathan Bein and Brian Hopkins of the Distribution Strategy Group. In the episode, Justin shared how AI is reshaping the B2B customer experience and what distributors need to do to stay competitive. Explore our Artificial Intelligence expertise and […]

This post builds on our original GenStudio for Performance Marketing in 5 Minutes overview. In that post, we explored what GenStudio is, how to get started, and where it fits in the content creation process. Since then, we’ve continued testing GenStudio and tracking its evolution. Here’s what we’ve learned—and what’s new. Real-World Use Cases for […]

In today’s world of AI-powered development tools, ChatGPT and Microsoft Copilot are often compared side by side. Both promise to make coding easier, debugging faster, and problem-solving more efficient. But when it comes to solving real-world enterprise issues, the difference in their effectiveness becomes clear. Recently, I faced a practical challenge while working with Sitecore […]

As digital experience platforms (DXPs) evolve, Adobe continues to lead the way in embedding artificial intelligence to help organizations deliver more personalized, efficient, and scalable customer experiences. Forrester’s report, The Impact of AI on Digital Experience Platforms, explores how vendors like Adobe are integrating agentic AI and generative AI (GenAI) to streamline experience operations and empower […]

Microsoft Copilot is an AI-powered assistant embedded across the Microsoft 365 ecosystem, designed to enhance productivity, streamline workflows, and empower users with intelligent automation. Built on Large Language Models (LLMs) like GPT-4 and GPT-5, and tightly integrated with Microsoft Graph, Copilot transforms how professionals interact with tools like Word, Excel, PowerPoint, Outlook, and Teams. Microsoft […]

We are proud to share that Perficient has been recognized among notable providers in The Commerce Services Landscape, Q3 2025, Forrester’s authoritative overview of 40 global providers authored by Principal Analyst Chuck Gahun. We believe this recognition highlights Perficient’s role as a systems integrator driving innovation across the commerce ecosystem. Why This Recognition Matters We […]

My 30-year technology career has taught me many things…and one big thing: the companies that treat technology as a cost center are the ones that get blindsided. In manufacturing, that blindside is already here — and it’s wearing the name tag “AI.” For decades, manufacturers have been locked into rigid systems, long upgrade cycles, and […]

We’re proud to share that Perficient’s What If? So What? podcast has been named a Gold Stevie® Award winner in the Technology Podcast category at the 22nd Annual International Business Awards®. These awards are among the world’s top honors for business achievement, celebrating innovation, impact, and excellence across industries. Winners were selected by more than […]