Analytics

In our always-on, always-connected world, people are creating volumes of data, making it possible to tailor offers, marketing campaigns and customer experiences. As a marketer, you understand the value of creating and delivering personalized experiences. When you engage prospects on a one-to-one level, there’s a higher probability that they will convert to customers and bring […]

Personalization is key for a number of reasons — one of the biggest is that it quickly connects your customers or audience to your brand. With the ocean of content available today, directly engaging prospects with personalized content and experiences give brands a competitive edge. However, many companies are struggling with how to deliver. For […]

Personalization isn’t just another marketing buzzword. At a point in time when consumer demands and expectations have never been higher, brands that deliver personalized experiences and messages have a competitive edge. As a marketer, you understand that when you engage prospects there is a higher probability they will convert to customers. And when customers feel […]

This is the question that keeps marketing leaders up at night. It’s easy to compile a report that includes vanity metrics –  page views, blog comments, impressions, downloads, and click-through rates. However, to move your business forward and demonstrate how your digital marketing efforts contribute to the bottom line, you’ve got to take it a […]

Just a few decades ago, marketers dreamed of the opportunity to target individual customers. Fast-forward to today, and it’s a reality. We now live in an always-connected world where customers are creating volumes of data that makes it possible to personalize marketing across millions of devices. 94% of companies realize that personalization is critical to […]

No one has yet to build a time machine to take us 15 years (or even 60 seconds) into the future. It stands to reason that some companies may see predictive analytics as something of science fiction. However, organizations have been putting this to use for the past few years, and it’s gaining in popularity. […]

Many projects are incorrectly scheduled or structured, resulting in wasted effort, missed requirements and even project failure. A properly scheduled and structured digital marketing project drastically increases the probability of the project to succeed. This problem applies to many digital marketing projects, including websites, apps, email campaigns and more. So what does a properly structured and […]

Actionable analytics are powerful for moving your business forward. In previous posts, we revealed the difference between vanity and actionable metrics and how to capture actionable metrics through five key features of an analytics platform. However, making the shift to applying data-driven marketing goes deeper than implementing the right platform. You also have to align people […]

Today’s marketers feel the pressure to justify the effectiveness (and spend) of their digital marketing efforts. How many people opened and clicked through your e-mail campaign? What’s your cost per click? How many times was your content downloaded? How many views did your video get? As outlined in a previous post, these questions fall under […]

Last night I talked to my best friend at home in Pittsburgh and told her that I’d see her over Thanksgiving weekend — before I had even begun to look at flights.  While I was excited in anticipation of seeing friends for the holiday weekend, I’ve had connection woes over this very weekend several years […]

There are several methods to validate and debug analytic implementations using Adobe App Measurement Libraries. Over-the-Top (OTT) Providers can use the following method to validate their analytics implementation for iPhone, android, Xbox 360,  Roku and connected TVs of all kinds, and more. The web proxy is the most common method for capturing analytics requests. Using a […]

As a marketer, you have more ways to connect and engage with your customers than ever before. All of these interactions across a wide variety of channels translate to being flooded with data about your customers. With all of this data available, only a small percentage of companies have tapped into its potential to move […]