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Customer Experience + Design

IBM Digital Experience Conference – The Kroger Intranet

The 2015 IBM Digital Experience Conference had a very informative intranet case study by The Kroger Co. delivered by Kroger’s lead developer, Arturo Araya.  The Kroger Co. spans many states with store formats that include grocery and multi-department stores, convenience stores, and jewelry stores. They are 24th on the Fortune 100 with 2,625 stores in […]

IBM Digital Experience Announcements and Demos

At the IBM Digital Experience Conference in Atlanta, Doug Geiger made several announcements: A new lower-priced entry point for Digital Experience in Cloud New rich text editor using Ephox’s new JavaScript based editor eliminates any dependence on Java New Layout Editor is more graphical, supports multiple devices and includes better task flow Theme sync tool connects […]

Digital Experience Conference 2015 Opening Session

IBM’s annual Digital Experience Conference got underway this morning. Gary Dolsen kicked off the conference by announce the future of Digital Experience is mobile, contextual, and cloud-hosted.  Engagement is a common need for partners, customers and employees.  This engagement can now be helped with a digital experience that is consistent, includes analytics, cloud based, and […]

Center Around Your Customer: Content Is Courtship

And there are plenty of fish in the sea. The good news? There are more prospects than ever (about 7 billion, give or take). The bad news? There are more competitors than ever, too. The old days of marketing were based on scarcity. When there were only a handful of products or services in a […]

What happens when you push the broccoli button?

As I was getting ready for work the other day, my 3-year-old son decided he wanted to help me iron my shirt. First he wanted to touch the iron, but clearly that was not an option, so instead he settled on pushing the spray button and soaking my entire shirt in the process. Well that was exciting enough for him, […]

What do Google’s I/O announcements mean for the enterprise?

Google announced a wide variety of new products and features during the Google I/O 2015 Keynote yesterday.  At first glance, most of them are consumer focused.  Google Photos, Brillo for smart home automation, virtual reality headsets, etc.  However, several of the announcements or themes have an impact on the enterprise world. Globalization and Mobile First Google emphasized many […]

Perficient Sponsors IBM Digital Experience 2015 Next Week

An exceptional digital experience is empowering, compelling, relevant and consistent – it gives you instant access to what you need, it keeps you hooked because it’s highly engaging, it has analyzed who you are and what you want, and it reaches you no matter what device you’re on. We are excited to be a part […]

Interesting Insights from HOW Design Conference 2015

The HOW Design Conference in Chicago this year really had me thinking about how I approach my daily work and even some aspects of my personal life. The talks were overall very informative, and also quite inspiring! Our group had a great time in Chicago. During our free time, we walked around town and took […]

Moving Toward Innovative Cost Transformation

If you read the trade journals for hospitals and health systems, you are reading about cost transformation and cost management. That said, I think this really means different things to different people. In fact, I hear people say “cost” often when in fact they mean “expense”. This minor exchange of words really changes the subject. […]

Pre-Packaged Analytics Applications Measure What Matters

My years of working with transactional systems helps me really appreciate the age old question of “how to get data out?” My curiosity about using data to gain actionable business insights started with the first computer program I ever developed. It was a natural progression of my problem-solving skills. I was involved with building transformational […]

CSS Frameworks – Does Your Client Need One?

Many a times, when I start a new project, often the client gets excited when the word ‘bootstrap’ or ‘foundation’ comes around during the inception phase. They want to know more and get excited. They hope that their site would look great if is it built with a framework and typically look towards the UX […]

Facebook Creeping for Business: Shortcuts for Competitive Analysis

Disclaimer: Thorough research into your competitors is important, even crucial to your success. Ultimately, you get what you pay for. Finding a partner with the tools and experience to sift through mounds of data, collect the right intel and analyze your adversaries gives you the best chance to “zag” against their “zig.” Still, there are […]

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