Digital Experience

In my last post, I discussed several ways that metadata can be used in a Google Search Appliance solution.  But where does metadata come from? Let’s hold on to that question for just a second, and start with an even simpler one. What is metadata? Every record in a Google Search Appliance (such a document, a web page)  […]

Enterprise search tools have been around for many years and it is the easiest way for us be more productive by uncovering the value of information assets stored in our databases and file shares. Then why are there so many studies and articles showing that knowledge workers spend at least 15 to 25%of their workday searching […]

When architecting Google Search Appliance implementations, I am often asked if additional metadata needs to be loaded into the GSA for the project to be successful.  The client is usually considering the cost and benefit of manually or automatically tagging additional metadata for every document. I typically address this question by pointing out precisely how […]

Websphere commerce have Out of the box functionality of handling refunds on cancellation of an order and also returns. Here i am discussing technical details of handling returns and refunds of partial order, Like if you want to cancel only 2 items out of 50 items you ordered. Let’s say you have external Order management […]

Managing large quantities of data and processes can quickly become overwhelming. In a recent blog post, Mark Polly, Director at Perficient, discussed five key strategies for omni-channel marketing. IBM recently conducted a webinar titled “5 Key Strategies for Omni-Channel Marketing” in which they discussed the following strategies: Collect data that helps create customer profiles Analyze that customer data […]

Matthew Rawding, a Consulting Manager with Adobe. talked about how to use Adobe Campaign to create an integrated customer profile.  So what is an integrated customer profile? An integrated customer profile is a main pillar of Adobe Campaign.  Also included in Campaign are targeted segmentation, visual campaign orchestration, cross-channel execution, real time interaction management, and […]

Scott Smith presented a session on video analytics.  Analytics regarding video has been rough to achieve.  There have been few standards and the complexity has been high. Abode has introduced a Video Heartbeat Tracking library where they hope to simplify implementation of video analytics.  They also want to introduce stability into process and help you […]

Marc Blinder, Director of Social Marketing at Adobe and Jon Beeston, Director of New Product Innovation at Adobe presented on the trend of search and social convering.  Twitter is a great example of that where we share but also search. Theme: Search and Social platforms are converging – which  means successful marketers musth have one […]

Christopher Young from Adobe kicked off this session by talking about these top challenges in Financial Services: Compliance – 84% Data Security & Privacy – 82% Difficulty Personalizing – 80% Fragmented Data – 78% Incompatible Marketing Solutions – 74% Three takeaways: You are only as good as your analytics Tom improve the experience, understand your […]

Cedric Huesler @keepthebyte is a Product Manager at Adobe and works on the web content management aspect of AEM.  Cedric demoed 10 new features coming in AEM 6.0, which was announced yesterday.  A new major version (6.0 vs 5.6) for AEM indicates a major architectural change in the product.  Adobe expects the new architecture to […]

There is a lot of buzz around attribution.  In this session, Sid Shah from Adobe spoke about the following topics as it relates to Attribution and your Media Mix by looking at the following three items: Choose the right model Attribution does not equal Media Mix Media mix models should be realistic and predictive For […]

In a different session one of the speakers said there is a fine line between understanding customer sentiment and being creepy. To get insight, you have to monitor what they say, what the do on your site and others’. But you don’t want to go too far and cross that creepy line. In this session […]