Digital Experience

Implementing Omni-Channel Marketing Strategies

Managing large quantities of data and processes can quickly become overwhelming. In a recent blog post, Mark Polly, Director at Perficient, discussed five key strategies for omni-channel marketing.

IBM recently conducted a webinar titled “5 Key Strategies for Omni-Channel Marketing” in which they discussed the following strategies:

  1. Collect data that helps create customer profiles
  2. Analyze that customer data to find actionable insights
  3. Decide how to allocate your budget across the right channels to reach the right audiences
  4. Manage the interactions with customers across the channels
  5. Optimize your messages, offers, and capture reactions to feed the data collection process

To learn more about each of these key strategies, read Mark’s full blog post here.



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Sharon Suchoval

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