Experience Management

With the release of RedHat and CentOS 7.x, the previously used method, init.d, for starting AEM as a service will no longer function.  Out with the old SysV, in with system.d!  This has a long history that I won’t get into here, but for your reference here is a great article which articulates why the previous […]

Millennials became the largest generation in the workforce in early 2015. The rise of the Millennials in the workspace will have a profound impact on how companies operate. At the same time, many organizations fail to anticipate how this generation will change B2B commerce. Millennials approach information sources differently than previous generations. This, coupled with their increased customer experience expectations presents […]

  Cloud-based productivity solutions are becoming more and more prevalent in the enterprise. Perficient’s consultants are keeping pace by adding new skills and certifications in this area to better assist our clients. This month six Perficient technical architects achieved their Google Apps Deployment Services Specialist certification, empowering them to work with our clients as they transition critical business […]

AEM Mobile is going on Tour! Anton Zuponcic and Lynn Brading from Perficient will be traveling the US to demonstrate Perficient’s groundbreaking implementation of AEM Mobile. This powerful new technology brings the ease of managing web content into mobile apps, allowing organizations to share and reuse content across all of their digital marketing platforms. Click […]

Did you know that 45% of consumers are less than satisfied with their experience on digital channels? What’s lurking behind this customer experience issue? There are a number of reasons, and data fragmentation is among them. Consider for a moment at how fast data is growing each day. Worldwide digital data grows exponentially, and it’s […]

After a recent shopping trip to one of my favorite stores, I walked away perplexed by a question asked by the salesperson. I’m a loyal customer of this retailer, and I receive multiple emails a week about the latest sales. And yet, I’m always puzzled when paying for my purchase and I’m asked, “What’s your email […]

The only thing I have found disappointing about Coveo’s analytics-based machine learning service, Reveal, is that it wasn’t available sooner. I have struggled to help clients adjust and tune the relevancy of their search engines for many years. After spending the better part of a week in-person with the Coveo founders and leadership team, I can say that Reveal […]

Creating a customer-centric experience in the digital world is no longer a lofty objective – it’s a necessity. According to Gartner, 89% of companies expect to compete on customer experience in 2016. And in just four years, it’s estimated that 85% of a customer’s relationship with a brand won’t include face-to-face interactions. (Got your attention?) […]

Using Visitor ID to connect visitor profiles across Adobe Analytics, Target, and Audience Manager has been on Adobe’s to do list for a long time and many marketers as well. Far too long, integration between the Adobe products included many gaps and data integration issues such cookie deletion and dependency on data collection servers to […]

Consumers want relevant content, yet many brands have difficulty providing relevant and personalized content. One reason for this is duplicate authoring of website and personalized content. This duplication causes confusion and extra work, as authors must log into at least two systems to maintain site content. In the latest release of Adobe Experience Manager, Adobe has […]

At this year’s summit Adobe Summit, we had the exciting opportunity to showcase Perficient as a leading Adobe partner. As a Silver Sponsor, we felt it was our duty to demo Adobe powerful products from the Marketing Cloud by integrating Adobe Dynamic Tag Management (DTM – formally known as Satellite), Adobe Experience Manager (AEM – […]

Last week I wrote about three advantages of cloud-based search engines. While the future looks bright for these tools, there are still potential downsides. This week I would like to discuss three disadvantages of cloud-based search engines, as well as potential mitigations. I am not saying that you should not consider cloud-based search engines because of these reasons. […]