Experience Management

As businesses grow, the number of end users and groups in Adobe Experience Manager (AEM) tends to increase as well. I recently worked with two clients who are synchronizing users and associating users to the groups through the custom sync handlers to CRX (the content repository in AEM). Business Analysts (BA) or AEM Admins use […]

You are probably thinking, how could we possibly tie Adobe Experience Manager and Amazon Alexa together? AEM is obviously great at managing a website and delivering content to several channels, including mobile and kiosk. Amazon Echo is a voice-activated device where we can talk to Alexa and she answers back by playing music and buying doll houses. There […]

Imagine if retailers want to create tailored content — with images, summaries, descriptions, sizes, pricing, and technical specifications. Creating such content takes time, and further breaking it into segments for any device may require more manual processes for each channel. With fluid experiences, it will be much easier to create this kind of customized content […]

As 2016 draws to a close, it’s time to reflect on all that happened with Digital Experience Platforms. Let’s recap the most-read posts for the year: 10 | (Re)defining Enterprise Search Enterprise Search is transitioning to something more broad and powerful. It now means reducing friction in your business operations. 9 | Google Search Appliance […]

For the past three years, Modern Healthcare and its sister publication Advertising Age have partnered to recognize the healthcare industry’s best advertising, marketing, promotional, and communications campaigns across all channels. Cardinal Health, one of our clients, recently received the Silver Award for Website Campaign of the Year for Supplier/Vendor/Pharma. Perficient Digital’s Adobe practice was the […]

Change is inevitable and not easy – even when it ultimately improves your business. There’s significant change involved when adopting a new digital marketing platform (DMP). You have to re-imagine how to develop and create content, how to interact with your customers, how to create desired workflows, how to adjust to new technology and integrate […]

AEM really likes caching you compiled JSPs. This can be a problem as you are developing code, especially when working on dependencies. Every so often you may forget to include a dependency in a bundle or include the wrong version. Because of AEM’s JSP caching, even after fixing your dependency, you may see something like […]

“Change is the only constant.” While Heraclitus, an ancient Greek philosopher, wrote these words thousands of years ago, they still hold true today – especially in the world of digital marketing. Change is never easy, even when it can enhance your business. Several aspects to consider when adopting a new digital marketing platform (DMP) include: Re-imagining […]

After the umpteenth time of having to check this excellent reference of the cURL commands for AEM to upload a package, I finally thought “this is silly”. So, I created a small script to make it easier to manage packages via the command line. The AEM Package Manager is just that, a small script to help you manage scripts […]

Adobe Experience Manager Mobile (AEM Mobile) launched in February, and if you’re a non-technical type person like myself, you may be wondering, “What sets AEM Mobile apart from the rest?” You even have potential clients asking you the same question. Here are my top 3 takeaways on why you should choose AEM Mobile as your […]

Over the past decade, personalized marketing has evolved rapidly, and marketers are seeing the benefit. Results include increased conversion rates and sales, greater customer loyalty, and even smarter spend of marketing dollars. Companies that have implemented personalization report a 14% uplift in sales – Econsultancy / Adobe, 2014 Targeting your customers with a personalized experience removes […]

As is often the case when a website is re-platformed, the organic search engine rank for your website dips for a short period of time post-launch. Many customers don’t anticipate this happening and are concerned about the effects on their business. I have read that a normal website traffic dip is between 3-5% when everything […]