Experience Management

For the past three years, Modern Healthcare and its sister publication Advertising Age have partnered to recognize the healthcare industry’s best advertising, marketing, promotional, and communications campaigns across all channels. Cardinal Health, one of our clients, recently received the Silver Award for Website Campaign of the Year for Supplier/Vendor/Pharma. Perficient Digital’s Adobe practice was the […]

Change is inevitable and not easy – even when it ultimately improves your business. There’s significant change involved when adopting a new digital marketing platform (DMP). You have to re-imagine how to develop and create content, how to interact with your customers, how to create desired workflows, how to adjust to new technology and integrate […]

AEM really likes caching you compiled JSPs. This can be a problem as you are developing code, especially when working on dependencies. Every so often you may forget to include a dependency in a bundle or include the wrong version. Because of AEM’s JSP caching, even after fixing your dependency, you may see something like […]

“Change is the only constant.” While Heraclitus, an ancient Greek philosopher, wrote these words thousands of years ago, they still hold true today – especially in the world of digital marketing. Change is never easy, even when it can enhance your business. Several aspects to consider when adopting a new digital marketing platform (DMP) include: Re-imagining […]

After the umpteenth time of having to check this excellent reference of the cURL commands for AEM to upload a package, I finally thought “this is silly”. So, I created a small script to make it easier to manage packages via the command line. The AEM Package Manager is just that, a small script to help you manage scripts […]

Adobe Experience Manager Mobile (AEM Mobile) launched in February, and if you’re a non-technical type person like myself, you may be wondering, “What sets AEM Mobile apart from the rest?” You even have potential clients asking you the same question. Here are my top 3 takeaways on why you should choose AEM Mobile as your […]

Over the past decade, personalized marketing has evolved rapidly, and marketers are seeing the benefit. Results include increased conversion rates and sales, greater customer loyalty, and even smarter spend of marketing dollars. Companies that have implemented personalization report a 14% uplift in sales – Econsultancy / Adobe, 2014 Targeting your customers with a personalized experience removes […]

As is often the case when a website is re-platformed, the organic search engine rank for your website dips for a short period of time post-launch. Many customers don’t anticipate this happening and are concerned about the effects on their business. I have read that a normal website traffic dip is between 3-5% when everything […]

Recently, my colleague Shannon Sumner, a senior technical consultant with our Adobe practice, wrote a quick tutorial on how to use Grunt and Grunt plugins to compile Sass into CSS, minify the CSS, add CSS source maps, merge JavaScript files, minify the JS, and add JavaScript source maps. These terms can send any marketer over […]

Whenever an organization considers moving systems to the “cloud”, the first question that comes up is: “What about security?”  This is an extremely important question and is almost always a showstopper for people new to the cloud.  If you move data to the cloud and don’t consider the consequences of not complying with industry and […]

Go grab a stack of papers from the “TO-DO” pile on your desk  – it’s OK, I know you have one – mine is full of utility statements to be filed away, drawing from my kids, and coupons for things I will probably never buy. Now find the cable TV bill from April 2016. Not very difficult, huh?  We […]

Are you tired of hearing about artificial intelligence yet? Well, I have some bad news. It’s only going to become the most important thing in our lives. Every once in a while you read an article that completely changes and overwhelms the way you think about something. Today, for me, it was The Artificial Intelligence […]