Artificial Intelligence

Nowadays, a person cannot live without some interaction with artificial intelligence, ranging from mobile apps to enterprise tools that use data and algorithms to help businesses make better decisions. What exactly are the main types of AI workloads? Let’s break them down in simple terms using real examples: Natural Language Processing: How AI Understands Human […]

Large language models are powerful communicators but poor historians — they generate fluent answers without guaranteed grounding. Retrieval‑Augmented Generation (RAG) is the enterprise-ready pattern that remedies this: it pairs a retrieval layer that finds authoritative content with an LLM that synthesizes a response, producing answers you can trust and audit. How RAG works — concise […]

A health insurance model built for yesterday won’t meet the demands of today’s consumers. Expectations for seamless, intuitive experiences are accelerating, while fragmented systems continue to drive up costs, create blind spots, and erode trust. Addressing these challenges takes more than incremental fixes. The path forward requires breaking down silos and creating synergy across plans, […]

Salesforce Marketing Cloud + AI is revolutionizing marketing by combining advanced artificial intelligence with marketing automation to create hyper-personalized, data-driven campaigns that adapt in real time to customer behaviors and preferences. This fusion drives engagement, conversions, and revenue growth like never before. Key AI Features of Salesforce Marketing Cloud Agentforce: An autonomous AI agent that helps […]

“Powerful technologies require equally powerful ethical guidance.” (Bostrom, N. Superintelligence: Paths, Dangers, Strategies. Oxford University Press, 2014). The ethics of using artificial intelligence depend on how we apply its capabilities—either to enhance learning or to prevent irresponsible practices that may compromise academic integrity. In this blog, I share reflections, experiences, and insights about the impact of AI […]

Financial institutions are at a pivotal moment. As customer expectations evolve and AI reshapes digital engagement, leaders in marketing, CX, and IT must rethink how they deliver value. Adobe’s report, “State of Customer Experience in Financial Services in an AI-Driven World,” reveals that only 36% of the customer journey is currently personalized, despite 74% of […]

I think about the early ATMs now and then. No one knew the “right” way to use them. I imagine a customer in the 1970s standing there, card in hand, squinting at this unfamiliar machine and hoping it would give something back; trying to decide if it really dispensed cash…or just ate cards for sport. […]

We’re thrilled to announce that Perficient has been named AI Company of the Year (North America) by the Netty Awards! In the organization’s evaluation of Perficient, they attributed the win largely to the firm’s AI AMP, a proprietary accelerated modeling process that’s redefining how enterprises approach AI transformation. Since its launch, the engagement has been helping organizations overcome the first hurdles of AI innovation and gain confidence in their ability to rapidly prove the impact of AI on their businesses.  […]

In the fast-paced world of artificial intelligence, a new open-source model from Chinese AI firm Minimax is making a significant impact. Released in late October 2025, Minimax M2 has rapidly gained acclaim for its innovative approach to reasoning, impressive performance, and cost-effectiveness, positioning it as a formidable competitor to established proprietary models. A New Architecture for a […]

In the specialized field of Optical Character Recognition (OCR), a new open-source model from Datalab is setting a new benchmark for accuracy and versatility. Chandra OCR, released in October 2025, has rapidly ascended to the top of the leaderboards, outperforming even proprietary giants like GPT-4o and Gemini Pro on key benchmarks. Beyond Simple Text Extraction Chandra is not […]

Perficient was one of two vendors to receive above-average customer feedback. We are proud to announce that Perficient was recognized among only 11 vendors included in The Forrester Wave™: AI Technical Services, Q4 2025, and that we received above-average customer feedback relative to other evaluated vendors. Per Forrester’s report, Perficient was identified among “key significant […]

The days of measuring marketing success by impressions and engagement are over, especially in financial services. Today, marketing leaders are being asked to do more than build brand awareness. They’re expected to drive top-line growth.  According to Adobe’s report, “State of Customer Experience in Financial Services in an AI-Driven World,” 90% of financial services marketing leaders say they’re now expected to directly contribute […]