On August 28, 2014, Google’s John Mueller announced the end of the Authorship markup program (also known as rel=author markup). In today’s post I will: Show you data on how authorship data was used (or not) by 150 top media sites Outline why we think this contributed to Google’s reasons for canceling the rel=author markup […]
Research & Studies
How Does Google Index Tweets?
Get caught up! We’ve updated this study three time since this was published. See the latest version: Google Indexing of Tweets Appears to Decline. In this study we explored the way that Google indexes tweets. The reason we embarked on this was to determine the likelihood that Google might use signals from Twitter for ranking […]
Does Facebook Activity Impact SEO?
In today’s post, we are going to review the data we (Perficient Digital) have assembled on the potential for Facebook activity to impact Google rankings. This is a follow up to the prior study we did to evaluate if Google uses Google+ Shares as a ranking factor. Let’s dig in! Google Visibility into Facebook Likes […]
Direct Measurement of Google Plus Impact on Search Rankings
Many of you know that I have been working for a long time on a study to attempt to directly measure the impact of Google+ Shares on Google’s search rankings. This study has attempted to measure “causation”, not “correlation” – i.e. to see if we could prove some impact on rankings from Google+ shares. This […]
Majestic OSE Shootout
There are a number of tools available in the market today that provide backlink data for websites. The two most well-known ones are Open Site Explorer (OSE) and Majestic SEO. But which is better? I decided to dig in and try to get an answer to that question. It then occurred to me that the […]
Web Analytics Shootout – Final Report – a 2011 Perspective
Perspective Four years later and the conclusions drawn in this groundbreaking report still stand the test of time. Perficient Digital was the first company to scientifically prove just how different the results are from analytics packages: The industry has gone through some changes, and (Clicktracks, IndexTools, & HBX have all been acquired), but the variation […]
2007 Web Analytics Shootout – Interim Report
Use the following link to go straight to the Final Analytics Report. Introduction to the 2007 Analytics Shoot Out – by Jim Sterne Every web analytics tool measures clickthroughs and page views a little differently. They’re all using slightly different yardsticks and getting slightly different results. The disparity is driving us to distraction. Just how […]