Research & Studies

Many of you know that I have been working for a long time on a study to attempt to directly measure the impact of Google+ Shares on Google’s search rankings. This study has attempted to measure “causation”, not “correlation” – i.e. to see if we could prove some impact on rankings from Google+ shares. This […]

There are a number of tools available in the market today that provide backlink data for websites. The two most well-known ones are Open Site Explorer (OSE) and Majestic SEO. But which is better? I decided to dig in and try to get an answer to that question. It then occurred to me that the […]

Perspective Four years later and the conclusions drawn in this groundbreaking report still stand the test of time. Perficient Digital was the first company to scientifically prove just how different the results are from analytics packages: The industry has gone through some changes, and (Clicktracks, IndexTools, & HBX have all been acquired), but the variation […]

Use the following link to go straight to the Final Analytics Report. Introduction to the 2007 Analytics Shoot Out – by Jim Sterne Every web analytics tool measures clickthroughs and page views a little differently. They’re all using slightly different yardsticks and getting slightly different results. The disparity is driving us to distraction. Just how […]