Salesforce

When our Service Cloud clients ask us what we think of “Big Data” – we usually say that it really boils down to “smart(er) use of data”. What does that mean for Customer Service organizations? Setting aside the technical challenges – let’s look at some of the potential benefits of Big Data Technology for your business.

Companies have always collaborated internally on projects and issues. There is a long history of technology facilitating that collaboration. First there were face-to-face meetings, and then came conference calls with remote employees or partners. Soon instant messaging, videoconferencing and webinars became available.  Today, technology has expanded collaboration capabilities in ways unheard of just a few […]

Who doesn’t want to make work more fun? Whether it’s for your customers, your employees, or your partners, making their online interactions with your company more engaging, interesting, and rewarding, can pay huge dividends in revenue and retention. If you’re a Service Cloud customer – you now get the Chatter Answers product for free.  That’s great […]

Imagine you work for one of the companies paying $3.8 million for an advertising spot during the Super Bowl broadcast. Your commercial will be seen by hundreds of millions of viewers. It will be shown online. Media bloggers will dissect and grade your ad. Plus, your campaign likely has a website associated with it, along […]

At Perficient,  we live what we sell. We have long seen the value of Salesforce and the cloud in general to impact a company and its community of partners, customers, and the public. When we think about our business we use Salesforce as the anchor technology  to serve these communities. What started in 1999 as a simple […]

Learn in 3 easy steps how you can automate and streamline your business process using Salesforce Visual Workflow. We believe one of the most underused and least understood Force.com gems is Salesforce Visual Workflow. Salesforce has recently made this feature easier than ever at guiding users through a step-by-step process of collecting and updating Salesforce data. We […]

When Oracle, the second largest software company in the world, recently announced its acquisition of Eloqua, a recognized leader in marketing automation, a number of market trends were validated. First, the acquisition reinforces the growing importance of marketing automation to business success. It recognizes that the relationship between buyers and sellers has drastically changed over […]

Salesforce.com (The Company) The salesforce.com juggernaut will continue at its current breakneck speed Service Cloud will approaches a $750m annual run rate, with much of the growth coming from RightNow, Siebel, and Zendesk replacements Salesforce.com and Workday will create a stronger partnership Salesforce (The Product) Socially oriented applications – Work.com, Salesforce Chatter Communities, and Chatter […]

Many organizations understand the importance of Social. They have adopted social platforms such as Facebook, Twitter, LinkedIn, Google+ and others. They are maturing as social businesses as they discover new ways to communicate and interact with their customers and prospects, and to use social data to inform more effective marketing programs, and to develop better […]

Customers have control. That simple statement has huge implications for organizations today. Customers have more choices than ever in virtually every product and service category, have access to a wealth of product information and reviews online and through social networks, and expect to interact with your company whenever and however is convenient for them. In […]

Two months before salesforce.com acquired Rypple (now Work.com) we implemented SuccessFactors; each employee entered in their goals for the next few years. Management reviewed the goals and afterward, I never heard of anyone logging in again! So this summer we switched to Work.com and we wanted to share 3 ways Work.com has made me a better […]

You’ve decided that your organization is ready for marketing automation. But where to begin? Your first task is to assemble a team that will be responsible for the selection, implementation, and adoption of your marketing automation solution. Throughout the process of assembling of your team, you will likely play the role of evangelist to help […]