Salesforce

Salesforce Marketing Cloud has been a long-time player in marketing automation.  Journey mapping is probably the number one feature requested by companies who want to implement 1:1 marketing based on data coming in from their various marketing assets. When a new customer registers a new product, what do you do?  Most companies probably do nothing. […]

Here at Dreamforce 2014, the conference is really heating up. Today is Marc Benioff’s keynote, which is always a fun event. Right before that keynote, the Community Cloud team presented their roadmap for Winter ’15.  We see Salesforce Communities as a compelling portal for a lot of business uses, including Partner Portals, Employee Portals, Sales Portals […]

Today at Dreamforce, I had the opportunity to attend the “Pardot Integration with Salesforce: An Inside Look” session. The implications of this integration are dramatic. By bringing key marketing data into Salesforce (into a native Marketing Actions object), the integration will break down the silos that Sales and Marketing often operate in and natively give both […]

What is Live Agent? The Live Agent app for Salesforce’s Service Cloud Agent Console is a versatile and highly customizable web chat utility. One side is the external website where your customers visit, it can be a Customer Community with authenticated users or any web page where the deployment JavaScript is placed. Salesforce provides the […]

Nine years ago when I started in the salesforce.com ecosystem the majority of companies using Salesforce were early adopters from the high-tech ranks. Since then, we’ve seen customers across multiple industries trust Salesforce to solve their business challenges. One of these industries is traditional manufacturing, which I see increasingly using Salesforce to help run and modernize their business. For […]

A smarter way of collaborating, tighter security, and integrating with enterprise software like Microsoft Sharepoint or Office 365. While these three new Chatter features in the Winter ’15 release may not have much in common at first, what they represent to me is the true maturity of Chatter product. Chatter Questions: If you use Chatter internally, […]

At a recent partner event here in San Francisco – I was lucky enough to get a glimpse of the Chatter/Communities roadmap for Winter ’15 and beyond. A new feature “Recommendations in the Feed” got me thinking about some very interesting long term possibilities for Chatter and Communities. The Feature Recommendations in Winter ’15 are going […]

Salesforce.com is launching the Community Designer as part of their Winter ’15 release. With this product launch there are now three core tools available, Site.com and the Force.com being the other two, to customize a Salesforce Community. Here are some considerations to help you make the selection that is right for your business and technical skills. Community […]

Perficient is the newest US based salesforce.com Platinum Partner, achieving the Platinum level as a result of their strong performance over the first part of 2014. The salesforce.com Cloud Alliance Program tiers partners according to strict criteria such as the number of certified people, sales performance, and customer satisfaction. On a personal level having been part of […]

Marketing Automation is a broad area and means different things to different parts of the business.  The mistake many organizations make is to start at the tool and try to work back to a business solution.  The better approach is to begin with the business goals and desired processes first then implement the tools to […]

How are you engaging your partners and customers in your Salesforce Community? Salesforce appropriately named their Communities platform as such to highlight the social aspects that the Communities platform offers over its predecessor, the Salesforce Portal platform. A community is defined in the dictionary as “a feeling of fellowship with others, as a result of sharing common […]

Without exception, every Salesforce project I’ve managed over the past several years has involved some data integration. Integration is the name of the game: providing more efficient, streamlined processes and better customer insight. This can translate into lower costs and higher sales so its well worth the investment. However, the majority of these projects experienced […]