IBM

This session was  a review of the vision for the IBM Marketing Cloud and how it will continue to evolve under the Watson Campaign platform. It also highlighted how IBM is pulling together new capabilities in order to support broader marketing department needs. Jeff Demavich, the Offering Management Leader, gave the roadmap presentation. Definition: Watson Customer […]

Lead scoring blends itself well into customer journeys or contact journeys. These models are designed to drive intelligent customer journeys. Getting it right can be a difficult process.  The presenter at IBM Amplify walked us through basics on content scoring and how to then make those models more cognitive (e.g. how a machine can give […]

Last December, IBM released Watson Content Hub (WCH,) their new Content-as-a-Service offering.  At IBM Amplify 2017, Davad Strachan, IBM Principal Offering Manager, Digital Experience and Tyler Tribe, IBM Principal Offering Manager, IBM Digital Experience Software, presented and demonstrated the latest and greatest capabilities of IBM Watson Content Hub. WCH Provides 4 Key Capabilities It provides […]

With both IBM Interconnect and IBM Amplify occurring in the same city at the same time, they took time to bring in the big guns for a shared keynote address on the 2nd day of the conference.  It started with a video highlighting our constantly changing world with cloud enabled, digitally connected devices and smart […]

Harriet Green, general manager Watson Customer Engagement, kicked off IBM Amplify 2017. She highlighted Retail Pulse, a chart across many categories, devices, etc. It shows all the aggregated data from various customers’ anonymized data. Watson is on an incredible roll with adoption. In 2017 more than 1 billion people will be impacted by Watson in […]

InterConnect officially kicked off this morning with an opening keynote full of powerhouse companies like Twitter, American Airlines, IndieGoGo, and Delos. Throughout the many and varied speakers, a few key themes emerged: 1. The data explosion is an imminent crisis – one that IBM is tackling. Between the Internet of Things and the ever-increasing velocity of […]

While some organizations are still exploring the viability of a cloud strategy, others have moved to scale up on their deployments and create multi-cloud environments. The breadth of services, cost savings, business agility, and innovation opportunities drive technology leaders, which offer increased opportunities to compete in crowded markets. That said, moving to a multi-cloud model […]

InterConnect starts on Sunday, and I’m sure many of you are planning how to make the most of your time with over 2000 sessions to choose from as part of the curriculum this year. While Perficient will be leading some great sessions, in many cases, the best way to learn is by the example of […]

One of the main technology trends, as reported by the press for 2017, are containers, a form of serverless computing that enable the isolation of software processes. Research firm Forrester corroborates these claims, stating that Linux containers will be available in every major public and private cloud platform by the middle of the year. Advocates […]

As a California resident, I get to enjoy over 300 days of sun per year and we use those days to stay active. Whether it is surfing at the beach, hiking in the mountains, or playing in a recreational league, buying sports equipment is a natural hassle, especially when quality and price are concerned. The […]

The month of March and April means spring, renewal, and the moving of clocks forward to accommodate Daylight Savings Time. For many, it is also the season of growth as snow and ice finally begins to melt, allowing for the growth of crops and vegetables. In the past, gardening experiences involved sharing information between friends […]

Last month, we shared some of our cloud predictions for the year ahead. As the calendar moves full steam ahead, we are getting more information about the trends and adoption of cloud as well as leadership priorities for the year ahead. One of the things many cloud experts watch for is RightScale’s State of the […]