Functions

Last week, Katie Laes from our sales and marketing team attended the Adobe Digital Symposium in Minneapolis, co-sponsored by Perficient & Adobe. Well over 100 marketing executives from Fortune 500 and mid-size companies gathered to learn, network, and gain expert insights into the world of digital marketing. The symposium featured three presentations by leaders in […]

Shannon Ahern from Varsity Spirit Fashion and Greg Schaller from Perficient spoke at IBM Amplify 2015 about how Varsity Spirit Fashion achieved a 100% adoption rate internally and transformed their business.   Varsity Spirit Fashion outfits more than 1 million athletes.  Previously Varsity Spirit’s 300 person sales team faced several challenges including a huge catalog […]

At Amplify 2015, IBM has formally announced their new IBM Marketing Cloud.  Throughout the day IBM is releasing more information about what is in the Marketing Cloud.  Here is what I learned just now. IBM Marketing Cloud is a combination of SilverPop Engage, Xtify and new features including Journey Designer, Journey Analytics, a single customer […]

Day 2’s opening session continued the theme of “A New Way to Engage” and started with Chris Wong, VP of strategy and Product Management in IBM’s Commerce group. IBM now has 30,000 users in their Marketing Cloud. Chris said that IBM thinks the way for marketers to move forward in the rapidly changing technology landscape […]

In a recent blog post written by Mark Polly, a Director at Perficient, he discussed how one retailer is delivering a superior customer experience. This retailer, Urban Outfitters tasked Perficient to implement a multichannel fulfillment system with IBM Sterling to improve their customer service. Things they learned over 5 years: Begin training before implementing Clearly identify […]

  Urban Outfitters worked with Perficient to implement IBM Sterling multichannel fulfillment system and the result has been superior customer service. Jas Singh with Urban Outfitters and Subroto Majumdar with Perficient presented this case study titled “Ensuring Successful Order Management Implementation” at IBM Amplify today. Urban Outiftters is an apparel retailer with annual revenue of […]

IBM pulled together 5 Futurists to give their views on the future of customer engagement. Chris Heuer talked about the only thing that matters. You have to get fundamentals right.  Not only to you have to listen, you have to understand. Chris said you can differentiate on values rather than value.  This is because transactions are […]

IBM’s Arlen van der Broek talked about IBM’s strategy for omni-channel marketing. Some of the new solutions will include Hybrid, big data, open API framework, data integration and syndication, and true message orchestration. IBM has a set of tools that work on premise. These are known as IBM Marketing Software. IBM is introducing IBM Marketing […]

On May 6th IBM Commerce and Facebook announced a partnership for tailored marketing messages. This announcement will allow IBM cloud marketing clients to use the Journey Designer and Journey Analytics with Facebook capabilities such as Custom Audiences. The goal is to deliver more useful and personalized experience, which is a benefit to companies and their […]

David Haucke from IBM and Scott Brinker from ION Interactive and chiefmartec.com presented the session “The Future of Engagement: How Smart Marketers Will Win in the Years to Come”. The idea of personalized 1 to 1 mark3ting is being realized by a few organizations.  David and Scott talked about how more organizations could take advantage of […]

Amplify 2015 is IBM’s conference for Digital Marketing and Commerce. This is a big year for IBM as they look to take advantage of their cloud capabilities and bring together all of the systems they have purchased over the last few years. Alex Banayan kicked off the opening session talking about how life has changed […]

Wednesday, May 13, 2015 2:00PM EDT | 1:00PM CDT | 11:00AM PDT (1 Hour) Register: https://www.internetretailer.com/webinars/driving-b2b-growth-consumer-experiences/ If you are looking to drive B2B growth with consumer-like experiences you don’t want to miss this Webinar in the Internet Retailer Webinar Series. The webinar is being sponsored by Perficient’s commerce platform partner Magento, and present by one […]