Functions

inRiver, a leader in Product Information Management (PIM), recently released version 6.1 of its inRiver PIM platform. The platform helps simplify product information management for B2C and B2B companies, enabling them to build and manage robust product information and create a better customer experience across all sales channels to sell more, faster. inRiver 6.1 continues […]

  Prior to the digital age, manufacturers and suppliers produced thick, printed catalogs, employed armies of sales and account managers to build relationships and close deals, and staffed warehouses to deliver on their customers’ needs. Today’s B2B commerce transactions typically involve multiple organizations and cover a complex range of applications that enable organizations to form […]

Word hit the street late last week that eBay has confirmed previous rumors that it’s selling its enterprise services business, eBay Enterprise, for $925 million to a consortium consisting of Sterling Partners, Longview Asset Management, and the Innotrac Corporation, a Sterling Partners portfolio company, together in partnership with companies owned by the Permira Funds. The transaction […]

Yesterday was Amazon’s big Prime Day shopping event, for which tons of deals and discounts were promised all day. Since it was such a big shopping day that has never been seen before, I put together a few lessons I took away from this experiment. 1. Referencing Black Friday Automatically Gets People Excited The term “Black […]

Looking for an expansion opportunity for your Adwords account? Consider a Dynamic Search campaign. What Is Dynamic Search? Beyond the numerous keyword targets in your account, there are millions of unique searches that don’t always exactly match to your targets. Dynamic search allows Google to choose when to show your ad based on the relevancy […]

The Forrester Wave™: B2B Commerce Suites, Q2 2015 is out.  In the report Andy Hoar and Peter Sheldon evaluate several top B2B Commerce vendors. The last vendor evaluation this duo conducted was in 2013, but much has changed in the B2B Commerce landscape since then. Changing customer demands and expectations require solutions that include best-in-class […]

Google Adwords provides data surrounding the performance of your ads in terms of how often they show, get clicked on, and result in conversions. Most of the information is used to determine how well the ads are working to obtain traffic and at what cost. Google Analytics, on the other hand, provides more information surrounding […]

Znode, one of the industry’s leading fully customizable .NET eCommerce platforms, recently launched Multifront 8.0. This new software version comes with a number of new features for an enriched eCommerce experience. Upgrades in Multifront 8.0 include: Full .NET MVC 5 architecture for a leaner, more scalable eCommerce platform. Cut down on development time with the […]

This year during the Digital Experience Conference the integration scenarios of Commerce Server has been a hot topic. When integrating with Commerce there are 3 suggested scenarios. Some advantages of utilizing Digital Experience for the Commerce server include: Single environment to author all content for either Portal or Commerce sites. Includes both e-spots and full pages […]

We have talked a lot this year in the importance of the Experience in the consumer markets industry.  In one of 2015’s top trends, we discussed how important different aspects of the experience influence the consumer.  Experiential marketing has allowed consumers to interact with brands, products and retailers in a unique experience intending to drive […]

Watsco Ventures, ComfortUp, Magento, and Preficient are sponsoring an eCommerce Hackathon to challenge teams of developers, designers and marketers to build a subscription service in less than 24 hours. The event will take place June 5 & 6 at the Watsco Ventures office in Coconut Grove, FL. Each team gets an instance of Magento Community […]

Magento is the provider of the world’s fastest growing eCommerce platform, offering merchants complete flexibility and control over the look, content, and functionality of their online store. Imagine Commerce 2015 is the premier Magento and eBay Enterprise commerce conference. Now in its 5th year, this event brings together 2,000+ merchants, partners, developers and commerce experts […]