Functions

The countdown is on for Magento Imagine 2016! Now in its sixth year, this event connects more than 2,500 people of the global eCommerce ecosystem, including senior executives, marketers, merchandisers, developers, and commerce visionaries. We’re proud to be a Diamond Sponsor of Magento Imagine and are excited to participate in a panel discussion and breakout […]

I’ve written about blockchain, the technology that underpins Bitcoin on various occasions; having spent time working for a bank and supporting trading floor technology, I am interested in technologies that drive cost and complexity out of transaction. This article in the Wall Street Journal details how IBM is now the largest company support blockchain and […]

At this point, I’ve started to explain the importance of prioritizing optimization efforts in order to see the best results in the shortest amount of time. In the previous posts I’ve told you about where to start testing and what to test.  The final piece of the puzzle is to explain why to start testing. […]

In our previous post, I explained a little bit about where we look for test ideas. After identifying the where, the next question is what should I test? To discover what to test, our team uses specific tools to gather insights that give us a better understanding of what people are doing on top opportunity […]

  1 – Pay attention as you’re moving around the EXPO center and notice where you are. The rows and booths all start to look a like. The good news is for the most part the type of product / services being offered are in the same general area, so that should help you find […]

In the span of two decades, eCommerce has transformed our daily lives. While many initially rejected the idea of online shopping in exchange for an in-store experience, this is now the place where customers go first. Because of this change in buyer behavior, eCommerce sites are now a necessity for businesses. However, building and managing […]

It’s a new year. It’s time to leave your bad habits in the past. The following paid search management strategies are ineffective and unproductive – and should be stopped as you move into the new year. Optimize your account to set yourself up for success in 2016! Stop bidding on too many keywords. Now that […]

Get ready for another addition to the Google search results page, and this time, it’s personal! When signed into your Google account, you may start seeing your personal information pulled from other Google products (Gmail, calendar, etc.) right within the search results. Don’t worry, this information is only visible to you. It’s not seen when […]

“Slow and steady wins the race.” – From ‘The Tortoise and the Hare’ While the moral of this famous Aesop tale applies to a variety of situations, it’s just not the case for the modern B2B marketplace. The pace continues to accelerate, and companies that are slow to respond will be left in the dust. […]

As most all digital marketers already now, Microsoft & Yahoo renegotiated their search partnership last year, which changed how Yahoo serves the paid ads on their search results page. While they used to serve ads solely from the Bing Ads platform, they are now using ads from their own platform, as well as testing out […]

I attended a session at NRF that discussed how to reinvent content in commerce and explore how current retailers are moving beyond the traditional site and marketing content to improve customer engagement, expand their reach and increase sales. Examining new tactics and strategies, the session illustrated how brands and retailers are leveraging consumer-generated content to […]

We have quite a team at NRF 2016 that is executing its last day today! In a recent blog post written by Ross Monaghan, Director of Digital Marketing, at NRF he discusses the importance of marketing measurements due the rapid growth of digital marketing and its effect on the overall marketing ecosystem. While an organization […]