Functions

Most e-retailers offer special discounts and specials on Cyber Monday (the Monday following Thanksgiving, which will be November 27th this year), but Amazon has now successfully created its own industry holiday with Prime Day. What is Prime Day? The Basics: Amazon has announced that July 11th will be Prime Day, 2017. In the spirit of […]

Recently, I heard a great quote about the current state of eCommerce: “We’ve made it simple to buy but hard to shop.” Think about that for a moment – online shopping has come a long way over the past couple of decades. We can Google a term and find the exact item we’re looking for […]

Amanda Conway, Senior Project Manager, Commerce, at Perficient, recently presented at an Agile Camp in Milwaukee.  For her presentation, she focused on a few key topics regarding working with Agile Methodologies while working with a globalized team and external clients.  The topics included: Compromising Consciously – the act of making strategic concessions in order to […]

Creating remarkable experiences is essential for differentiating your brand in the Age of the Consumer. In fact, 73% of businesses claim that improving customer experience (CX) is a strategic priority.1 However, few companies are getting it right. Only 1% of companies deliver an excellent customer experience2 Mobility, transparency, and an endless supply of choices allow […]

It’s no surprise to anyone in digital commerce that content plays a major role in influencing purchases. Organic, email, and cost-per-click (CPC) are among the top drivers of sales for eCommerce sites.1  Additionally, 68% of B2B buyers prefer to research purchases online, up from 53% in 2015.2 Going from a commerce-driven site to one that […]

“A lifetime is too long to find out what your customer’s lifetime value is” For some companies, it seems to be taking a lifetime to figure out how and where marketing and technology leadership will be sorted out in the digital age. I attended a great session at IRCE today, led by Jason Roussos of […]

IRCE, the retail industry’s BIGGEST e-commerce conference and tradeshow is taking place NOW! A great morning start with Shark Tank’s Barbara Corcoran as IRCE’s special guest! A few great things are happening today: HOT topics today: Today’s biggest topic is around what is being seen as the top tech trend in retail – AI (artificial […]

Content plays a significant role in converting browsers into buyers, especially for B2B commerce. In fact, 65% of B2B buyers start their purchase journey by researching search engines. However, the more eye-opening stat is that 16% of B2B buyers make their final purchases from industry distributor sites that provide the most credible product details and […]

Are you delivering top-notch digital experiences to your customers? Expectations are rising and opportunities are emerging. Minimum expectations now span optimized user experiences, personalized content and offers, and advanced buying scenarios, all while being relevant to the customer and a particular moment of engagement. As technology continues to become ubiquitous, both consumers and B2B buyers turn […]

What’s one of the biggest turn-offs for today’s digitally savvy customers? Fragmented buying experiences. Whether you’re a B2B or B2C buyer, the path to purchase is no longer linear and offline. In fact, there’s an increasing expectation for a seamless experience across all channels and interactions. Decreasing service costs is one of the primary motivations […]

Does your business focus on the offer of services or goods? If so, then most likely your end business goal is to gain revenue to make a profit. Offering value and high-quality leaves customers eager to return and make repeat purchases however, where they actually make that purchase is a different matter entirely. Driving high volumes […]

Join Perficient and our guest speaker from Forrester Research on June 1st at 11am CST for an informative webinar discussing the importance of having a customer-focused commerce model. The webinar, “How to Create a More Customer-Focused Commerce Model,” will be led by Steve Gatto, a commerce and digital experience specialist for Perficient’s digital agency, Perficient […]