Did you ever wonder why agents and sellers stage homes? It’s because product image is paramount. Creating a vision and painting a picture for the buyer can make your product stand out from the competition. Visuals matter more than ever, which is why it’s common practice to see virtual tours as part of a compelling […]
Commerce
Cart Killing 101: Don’t Offer Free Shipping
How many times have you personally been shopping online, excited to make a purchase, only to abandon your cart because you were hit with unexpected (and what you considered to be too expensive) shipping costs? You’re not alone. 58% of shoppers decide not to complete a purchase when the shipping costs are too much of […]
How to Transform Your Commerce Business Models
If you work in the retail or eCommerce space, then there’s no doubt that recent headlines have caught your attention. Here are just a few recent examples: “PetSmart will acquire high-flying rival e-tailer Chewy” (Internet Retailer) “Watch out Amazon. Walmart is coming for you” (CNN) “Amazon buys Whole Foods in a $13.7 billion deal” (Internet […]
Four Steps to Prepare for Your Magento 2 Upgrade – Part 1
If your existing digital commerce site runs on Magento 1.x, then the thought of upgrading may seem overwhelming. For merchants considering this upgrade, the inherent concern is that the transition comes at a higher price. However, with strategic and thoughtful planning of your move, you will reduce cost, mitigate risk, and maintain business continuity. This […]
Home Furnishings eSeries – Find Online and Buy In-store: An Interesting Path to Purchase Furniture
There’s much talk in the world of digital commerce about the great need for “convergence” between the online and offline buying experience. How does online shopping from the comfort of my living room translate into my in-store shopping experience, and vice-versa? Being in the eCommerce profession, I tend to find the buying journey (no matter […]
Why Make the Move to Magento 2?
If you’re contemplating an upgrade to Magento 2, you’re not alone. Moving to a major commerce platform release can be seen as a business growth strategy rather than risk-avoidance. It’s no secret that the competitive stakes are high when it comes to digital commerce. More than 11% of retail shopping happens online.1 While in B2B, 68% […]
Making Your List, Checking It Twice: Advice for Project Managers Launching Holiday Retail Projects
In my last blog, I touched on the five tips that Project Managers can utilize in organizing internal teams for better execution of holiday projects within an omni-channel retailer environment. But what happens next? After you have your Holiday Task Force team assembled, the priority is to start making your project documents and identifying due […]
How to Choose the Perfect Roll-out Strategy for the New Order Management Solution
Implementing new order management system is always exciting for any company regardless of its size. Even after implementing one of the most mature systems, roll-out strategy can be very challenging because of the number of systems it interacts with. Though there is no clear answer because each organization has different business objectives, timelines and budget, […]
How to Establish Digital Governance for Content & Commerce
Delivering contextually relevant digital commerce experiences requires changing the mindset of your organization. Translation: re-thinking the way you structure your organization is imperative to providing a truly blended content and commerce experience for your customers. Easier said than done, right? However, with the shift of empowered customers, they are no longer purchasing products – they […]
Planning for a Successful Project Elaboration
Perficient has a team of consultants and strategy professionals that will help guide you through the journey of figuring our what you are really trying to achieve and what technology will get you there. After the platform or technology solution is selected, we usually plan for an Elaboration. An Elaboration is a phase of the […]
Upgrading to Magento 2? Here are 4 Steps to Prepare for Your Move
Upgrading your digital commerce site from Magento 1.x to Magento 2 may seem like a daunting task. However, the many benefits of this platform, including optimized web pages, accelerated response times, increased efficiency for backend operations, and more database flexibility and scalability, outweigh any perceived hurdles of making the switch. For merchants considering this upgrade, […]
Content & Commerce Dynamics: What You Need to Know
What’s the difference between a bounce and a conversion on your site? It all comes down to the quantity and quality of content that your customers find. In a related post, we explored the importance of blending content and commerce to enhance the customer experience. In fact, Gartner estimates that by 2020, 25% of leading […]