Commerce

As we reach the halfway point of October, it’s almost go-time for launching your holiday projects and initiatives. This can be a mix of emotions; exciting, anxious and possibly scary all at the same time. Once Halloween is over, the competition explodes for capturing early holiday shoppers and attracting customers over the next two months. […]

Recent events across the retail and eCommerce landscape indicate that a digital disruption is afoot. And to succeed, commerce business models have to change to satisfy increasing customer expectations. In this blog series, explore the three major areas where you can start innovating to transform your existing commerce business model – starting with customer experience. […]

Selecting a commerce platform or completing a platform integration cannot be accomplished using a one-size-fits-all approach. I’ve heard many people say, it doesn’t matter, “eCommerce is eCommerce.” While yes, this is true, the end goal is almost always to grow sales, however, it’s not all the same. After meeting with customer after customer, it is abundantly clear […]

In my previous blog post I touched on how great product imagery and photography can help your home furnishing products stand out and make the best impression possible when users can’t actually touch or feel products online. This can be accomplished using interactive product imagery and visualization platforms such as Adobe’s Dynamic Media Classic (formerly […]

Moving to a major commerce platform release can be seen as a business growth strategy rather than a risk-avoidance strategy. Thoughtful planning of your upgrade will reduce cost, mitigate risk, and maintain business continuity so that the transition has minimal impact to the overall shopping experience and your bottom line. If you’re considering an upgrade […]

These are challenging times for brick and mortar retailers. With malls struggling and bankruptcy victims piling up, where do retailers turn? Nine months into the year and just a few months out from Christmas, these are the stores that have filed for Chapter 11 so far: The Limited (January 17) Wet Seal (February 2) Eastern […]

Once you have taken inventory of your existing Magento platform and reviewed Magento 2 templates, the next step involves evaluating your extensions. Simply put, extensions expand the native capabilities of the Magento platform. Launched in 2016, the Magento Marketplace offers carefully vetted extensions for your commerce platform. (Think of it as the “App Store” for […]

Nordstrom plans to open a store in Los Angeles that will have no inventory. Our Principal of Strategy & Innovation at Perficient Digital, Jim Hertzfeld says, “THIS is the future of physical retail,” and he points to what menswear retailer Indochino has been doing in retail, expanding from web into bricks-and-mortar. We’ve seen the same […]

The internet can be a scary place. And some of your shoppers may have been burned in the past by unsecured sites or shady businesses. And this can make people uneasy moving forward with other sites. 58% of consumers claim to have dropped out of a check-out process because of security concerns. To help combat […]

It can either be the Elf on the Shelf®, or the elephant in the room – data is as important as you make it. To that point, many eCommerce and omni-channel retail organizations are sitting on mountains of customer shopping and behavior data, especially after the holiday selling season. Sadly, an unsuccessful holiday selling season […]

If you’re a retailer wanting to make the most of the holiday season sales spike, you need to be planning a great Cyber Monday/Black Friday deal. Last year, consumers spent $3.45B on Cyber Monday alone (a 12% increase from the year before), and this number is only expected to grow. The fact is, your customers […]

Successful engagement of your digital commerce customers means you need to deliver an experience that works well across all channels – especially in mobile. Why does the mobile experience matter? Here are just a couple of reasons: Mobile commerce grew 47% in 2016, significantly outpacing growth in traditional eCommerce and brick-and-mortar retail1 Google places more […]