Experience Design

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Feasible: The Business Value of Experience Design (Part 6 of 8)

This is the sixth in a series of blog posts sharing our study results on the business value of experience design. This post explores the value of understanding both the limitations and the possibilities of the underlying technologies to drive an optimal product experience. MC Escher was a Dutch artist famous for creating imaginative but […]

Watercolor of human brain

Hacking Human Nature, Part 1: Social Proof Theory

Leveraging Behavioral Economics to improve performance and user experience. This is first in our series co-authored by myself and Zach Gay exploring how understanding Behavioral Economics can- and should- inform your marketing strategies. With each blog post we’ll dig into an individual theory and show how an understanding of these principals can help you develop […]

POUR: Designing for Accessibility with Robustness in Mind

We’ve come to the final post in this series on the W3C’s Principles “POUR,” designing and coding for the “Robust” principle. In the context of technology, a solution is robust when it comes with a wide range of capabilities, or is able to deal with many different situations. Robust solutions should be navigable and usable […]

POUR: Designing for Accessibility With Understandable in Mind

The W3C organization developed four core principles to help designers and developers ensure websites, mobile apps, and all interactive media would be perceivable, operable, understandable, and robust (POUR) to as many digital users as possible. These four principles are as relevant today as they were when Tim Berners-Lee founded the W3C in 1994. In an […]

POUR: Designing for Accessibility With Operable in Mind

“POUR” has become mainstream lingo for the four main principles (Perceivable, Operable, Understand, and Robust) of web accessibility. These four essential guidelines created by the W3C organization are the “how-to” guide for digital teams of strategists, designers, developers, SEO, and content specialists to create accessible experiences. These guidelines were created so that digital consumers using […]

Innovative: The Business Value of Experience Design (Part 5 of 8)

This is the fifth in a series of blog posts sharing the results of our study on the business value of experience design. In this post, we explore the value of innovation: Bringing diverse and fresh ideas and perspectives to help the organization think differently, differentiate and future-proof its investments. Sometimes you need to build […]

Forrester Now Tech: AI Consultancies Report

Hacking Human Nature: Behavioral Economics and Sitecore Strategy

Why Understanding and Accommodating Human Behavior Can Lead to Outstanding Digital Experiences When I first started working on website projects on the Sitecore platform, it felt like every other day I was discovering a new capability. I don’t know how many times in the first few months I thought to myself, “Cool! We can do […]

Becker's Healthcare Podcast Revenue Resilience

[Podcast] Revenue Resilience on Becker’s Healthcare Podcast

In a recent episode of Becker’s Healthcare Podcast, Paul Griffiths, General Manager of Digital Health Solutions, joins Brian Zimmerman, Custom Content Editor with Becker’s Hospital Review. Gain insights on: Why placing an emphasis on revenue recovery is often shortsighted Who owns the patient experience in a health system Why cross-functional perspectives have become more important […]

Why You Should Include Success Measurement Metrics and Systems in UX Design

A functional, seamless user experience is critical for businesses operating in digital spaces. Applying this concept to website design plays an important role in whether the website’s visitors can accomplish what they came for. An iterative design methodology is a great framework to introduce refined designs continuously, and although those designs may look great, how […]

POUR: Designing for Accessibility With Perceivability in Mind

Designing for accessibility is both a mindset and a design practice. Together, they strive to make various forms of technology accessible to people as much as possible by minimizing or eliminating barriers to information through our senses (hearing, vision, and touch). The ability to access digital content every day should not be difficult for anyone […]

SCAD Team Mentored by Director of Experience Design Wins STARTUP Competition

Joseph Willet, a Director of Experience Design at Perficient and alumni of Savannah College of Art and Design (SCAD), recently mentored a team of students that participated and won the Fan Favorite award at the 2021 STARTUP competition, the week-long yearly competition hosted by the Future Leaders of UX (FLUX) Club. STARTUP is typically a […]

Create More Accessible Web Design for Disability Using These 3 Scenarios

Web accessibility is important for people with disabilities, especially now due to the COVID-19 pandemic. People are doing more and more online, from ordering groceries, to medications, and even car shopping. In today’s world, it seems that anything can be ordered online, and for most people, it can. But for individuals with disabilities, it may […]

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