Experience Design

We search for health information in times of heightened emotions: fear, stress, frustration, dread—and even, at times, excitement and anticipation. Irrespective of emotional state, when consumers encounter a healthcare organization’s website, they are not asking to be marketed to, nor are they asking for an accurate representation of  departmental structure—they are asking for your help. […]

Digital design as we know it today is still a relatively new concept. It’s so new that only 22% of 557 organizations surveyed had the design operations to implement the design at scale in 2020, a surprisingly low number when considering the few organizations that tapped into the design for more than just the looks were able to outperform the S&P by 228% over a […]

We’re excited to announce that the work for our client, a private nonprofit, won a silver award at the 2020 Horizon Interactive Award competition. This competition recognizes the best websites, videos, online advertising, print media, and mobile applications from around the world. The competition’s panel of judges includes diverse industry professionals with multimedia, graphic design, marketing, and advertising backgrounds.   Awarding Some of the Best Work  We […]

The proliferation of virtual health is crowding an already-busy patient and member journey with new options. By smoothing and optimizing the growing array of digital touchpoints, you can truly differentiate your brand and forge better care experiences. Virtual health experiences stand to be a differentiator for healthcare organizations. After all, consumers prefer encounters where they […]

Does your website have the proper contrast ratio? The contrast ratio is the property of a web display and the ratio of the luminance of the brightest shade to the darkest shade that the system produces. A high contrast ratio is desired, and having the proper contrast ratio for all users, including those with disabilities, […]

Keyboards and screen readers are both useful and robust forms of technology used to navigate webpages and apps, giving web users the capability to navigate digital experiences and interact with content that would otherwise be inaccessible to them. Keyboard and Screen Readers – Not All Users Are the Same It’s often assumed that web users […]

It’s long known that good accessibility is good for search engine optimization (SEO). However, most people think of this connection as being specific to implementing alt attributes on their images when the truth is far more involved and complex. In fact, a core measure of the quality of a website and its content is how […]

Using the internet has become a daily activity for us, to the point where, without the internet and its services, it can become difficult to perform tasks that are necessary for making it through our day. This is often the case for users living with disabilities when online experiences are poorly designed for accessibility – […]

Perficient is a company full of unique populations, and we’re committed to investing in resources that develop the skills of our colleagues while embracing diverse perspectives and voices. It’s a commitment that Perficient made to nearly 5,000 colleagues earlier this year through the Perficient People Promise, which promises to champion, challenge, and celebrates every colleague. […]

It’s important for your business to have an accessible website and other digital assets, but maintaining accessibility means incorporating helpful tools to continuously utilize in your design and development processes, and ultimately, benefit your end-users.   Here are a few accessibility tools to consider.  Tool 1: Axe   Axe is typically the standard DevTool used in accessibility testing for any or Chrome/Firefox extension. This tool can analyze a page for accessibility issues within […]

The web has grown to play a significant role in how we consume information, with a direct correlation to how we live our lives. But accessing the web isn’t always easy for every user. One in four adults in the United States live with some type of disability, either permanent, temporary, or situational. This can make […]

This is the sixth in a series of blog posts sharing our study results on the business value of experience design. This post explores the value of understanding both the limitations and the possibilities of the underlying technologies to drive an optimal product experience. MC Escher was a Dutch artist famous for creating imaginative but […]