Sharon Suchoval

Imagine you work for one of the companies paying $3.8 million for an advertising spot during the Super Bowl broadcast. Your commercial will be seen by hundreds of millions of viewers. It will be shown online. Media bloggers will dissect and grade your ad. Plus, your campaign likely has a website associated with it, along […]

When Oracle, the second largest software company in the world, recently announced its acquisition of Eloqua, a recognized leader in marketing automation, a number of market trends were validated. First, the acquisition reinforces the growing importance of marketing automation to business success. It recognizes that the relationship between buyers and sellers has drastically changed over […]

Many organizations understand the importance of Social. They have adopted social platforms such as Facebook, Twitter, LinkedIn, Google+ and others. They are maturing as social businesses as they discover new ways to communicate and interact with their customers and prospects, and to use social data to inform more effective marketing programs, and to develop better […]

Customers have control. That simple statement has huge implications for organizations today. Customers have more choices than ever in virtually every product and service category, have access to a wealth of product information and reviews online and through social networks, and expect to interact with your company whenever and however is convenient for them. In […]

You’ve decided that your organization is ready for marketing automation. But where to begin? Your first task is to assemble a team that will be responsible for the selection, implementation, and adoption of your marketing automation solution. Throughout the process of assembling of your team, you will likely play the role of evangelist to help […]

If your organization is considering marketing automation, make sure your solution includes these five essential capabilities that are considered the DNA of marketing automation.   1. Aggregate Information Marketers collect data from all over the place: websites, social channels, e-mails, registrations, chats, call centers, and more. The challenge is making use of this data by […]

More and more companies are deploying marketing automation. Should yours? The need has never been greater. Campaigns cross multiple channels, customers learn about products and companies in a variety of ways including social media, marketers face pressure to track results and demonstrate ROI—marketing is a lot more complex in the digital age. Therefore: marketing automation. […]

Social and Marketing Are Made for Each Other What exactly goes on at the intersection between marketing and social? And why has it become so important to B2B companies? The answer has to do with capturing and using valuable social data to a gain competitive advantage. Let’s set the stage first. Some of you may […]

With the enormous growth in social media as a marketing channel, many companies have rushed to embrace social technologies, sometimes without taking the time to think strategically. They establish and promote their presence on Facebook, Twitter, blogs, YouTube and other social channels, and then receive back a flood of data in terms of likes, mentions, […]

One of the more notable announcements in the last month was that of Google’s Cloud Platform Partner Program. The platform currently offers Google Compute Engine, Google App Engine, Google BigQuery, and Google Cloud Storage. The partner program is designed to extend the use of these applications by allowing integration of other Technology Partner applications as well as expanding implementation options […]

Every day your sales teams engage with customers and prospects on the phone or at on-site meetings. They listen to customers talk about their challenges, work to build mutual trust, and help outline solutions to fit your customers’ needs. There’s an enormous social aspect to these live interactions. You could call it social selling. But […]

Roambi was clearly built to bring some of the cool factor of Apple products to BI…or maybe it was the other way around. The downloadable Analytics app for Apple iPad and iPhone may be solely focused on these two products for delivery, but is also able to connect to a variety of data sources, as […]