Shannon Smith

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The Rise in Video Marketing

As reported by eMarketer, video ad spending continued to grow throughout Q2 of 2019. Of all programmatic ad spend, video will account for 49.2% in 2019. If the brands you manage have not already, now is the time to begin video content creation. Especially as consumer viewing habits evolve from traditional media, with the demand […]

Testing Native Ad Formats (+4 Tips to Get Started)

Native advertising formats are not new to the industry, but still, some brands seem reluctant to run them. A recent eye-tracking study completed by TripleLift and Chinet compared native ad placements to banner ads. The goal was to determine how much consumer attention the in-feed native ad garnered compared to a 300×250 banner ad at the same […]